The Beasties are back with long form vid and live stream

April 27, 2011 Leave a comment

After a significant hiatus, those not so boyish Beastie Boys return with their new album Hot Sauce Committee, Part Two. <aBuy it here.

Now any new album launch involves varied marketing tactics yet the Beasties always approach it differently.
Social media thrives on word of mouth, so creating a 30minute video, parodying themselves from when they were rather beastly boys in the 1988 smash ‘(You gotta) Fight for your right (to Party) showed a nice self-deprecating attitude, but then to throw in all manner of celeb acting mates from Jack Black, to Steve Buschemi, to Will Farrell and more was a stroke of genius.

http://www.youtube.com/watch?v=eBShN8qT4lk

A live stream of an event is nothing new these days for album launches, so of course the Beastie boys turn it on their head by streaming their entire new album, Hot Sauce Committee Part 2 live at center court of Madison Square Garden. A Sasquatch came too. As you'd expect.

Typically innovative, irrelevant, smart and entertaining.
And the album's a ripper too.

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Filed under Film, Live streaming, New media

cnet article: How YouTube’s Coachella webcast changed the world

April 21, 2011 Leave a comment

Great article by Daniel Terdiman on why Youtube, Wrigleys and Coachella got together to live stream one of the best music festivals in the world.

“If you didn’t catch YouTube’s streaming webcast of the Coachella music festival last weekend, you missed a chance to see the music world changing before your eyes…..”

I love these big global webcasts as it shows how territorial broadcast boundaries are being eroded, and how the global community can come together. Thankfully Youtube didn’t apply any IP address geo-targeting for the live stream, and so for me watching the reunion of Big Audio Dynamite, who as at time of writing have not announced a visit to Australia, was a special experience. Sadly the on-demand clips on the official site have been IP address geo-targeted and so you’ll have to do with this bootleg!

Reminds me of buying bootleg tapes of gigs at University. Was it illegal – yes. Any revenue to the artist – No. Was my love for the band enhanced – Yes. Did I buy their vinyl, merchanidse, and pay to see them on tour – Yes.

Filed under Live streaming, New media Tagged with , , , , , ,