Looking forward to judging the new Mobile Awards

I recently saw a post that 80% of all mobile video is viewed on an apple device! A staggering result but not really that surprising so far, though i think Android will become a dominant force soon.
So it will be interesting to see what devices prevail in the inaugural Mobile Awards that launched in Australia this week. I was honoured to be asked to be on the judging panel.

Delivering online video to mobile is becoming increasingly common, and I am looking forward to seeing how much online video is prevalent in the categories.

This week Viocorp are running our first ever live stream into an iPhone app. We’ve been live streaming to mobile for a few years now, but into an app ws a first.
It’s for the Vivid Sydney Festival

Melbourne, 1 June: The 2011 Mobile Awards launched today
in front of representatives from the mobile industry.

The 2011 Mobile Awards are Australia’s national award programme dedicated to the mobile industry.
The awards cover a range of categories including: Devices, Best Content, Best Content/Application, Best Developer and Innovation in the Mobile Industry.

The awards were launched in Melbourne on the 1st of June and the following day in Sydney.

Nominations for the Mobile Awards can be made from today until the 30 of July through the website www.mobileawards.com.au.

Nominations are expected from mobile content creators, application developers, as well as brands and businesses that have commissioned mobile content or applications.

“The Mobile Awards will showcase the maturity of the Australian mobile industry. Apps, smartphones and tablets have become mainstream, even my 80 year old mother has asked me about apps. Prior awards have focused on the marketing or development, the Mobile Awards focus on the breadth of the mobile market. A nomination in the Mobile Awards is a good way for a business to gain recognition for a new app in a crowded market. ”Mark Bergin, Awards Director

The Best Mobile Application as selected by the chairman of the judging committee will win a cash prize of $5,000 in the 2011 Mobile Awards.

Full details on how to nominate are available at http://www.mobileawards.com.au.

The Awards will be presented in Sydney on the 8th of September.

2011 Mobile Awards
Twitter: @mobawards hashtag: #mobies
Photos from launch event can be viewed here>> http://www.facebook.com/MobAwards

Key dates:
1 June – 30 July 2011: Nominations Open
1 June – 18 August: Voting Period
19 August 2011: Finalists Announced
8 September: Awards Night – Sydney

Mark Bergin, the Awards Director is available for interview.

Media Contact: Michelle Milton: tel: 03 9525 1255; mobile: 04 1718 5458; email: editor@design100.com

The 2011 Mobile Awards partners include: AIMIA, SmartCompany, Viocorp, LaVolta, The Domain, MEGA and Mobile Monday Adelaide.

2011 Mobile Award Judges Include

Joe Di Stefano, Digital Manager, Origin Energy
Homaxi Irani, User Experience Manager, Sensis
Sally Davis, Product Capability Manager, Mobiles – Sensis
Kirsten Mann, Director of User Experience (UX), Aconex
Nick Bolton, General Manager Melbourne, Viocorp
Roger Kermode, Director Business Development, ANZA Technology Network
Dr. Linda Leung, Institute for Media and Learning, UTS
Chris Winter, Manager New Services, ABC Innovation at ABC
David McGowan, Business Director, Nomad
Andy Paterson, Director of Product Development, Kinologica
Sally Mills, CEO, LaVolta Digital
Rob Marston, Regional Director Pacific, InMobi
Pan Demosthenous, Director of Technology, Kinologica
Cameron Wall, Founder, ZapMe Mobile
Oliver Weidlich, Director of Design & Innovation, Mobile Experience
Shane Williamson, Co-Founder, Mobile Monday Sydney
Jennifer Wilson, Director, The Project Factory
Zac Jacobs, General Manager, Tigerspike Melbourne
Tim O’Neil, Joint Managing Director, Reactive
James Giang, Convenor, Android Australia User Group
Wayne Schmidt, Country Manager Australia, Xero
John Sitzler, Senior Mobile Manager, Bigpond Sport
Ben Bickford, CEO, Bionic
Claudia Sagripanti, CEO, Publishers Australia
Sally-Ann Balharrie, Strategic and Company Director, Blueboat
Chris Fiteni, Cheif Strategy Officer, Nucleus Digital Strategy
Alex Young, Director, MOB
Jacinta Bayard, Principal Solicitor & Director, Bayard Lawyers
Adam Beaupeurt, Digital Strategist, Ogilvy
Charles Crouch, Lecturer in eBusiness, Boston University Graduate Program
Mike Kofi Okyere, Head of Performance Advertising AdMob, Google
Liz Sannen, Brand & Advertising Manager, Worksafe Victoria
Marc Laurin, Digital Marketing Manager, VicUrban

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