Welcome to “The Australian Academy” – good initiative from the AFI

I was impressed with the recent Screen Australia inititives ‘Beyond the box‘ campaign (rating success on eyeballs not $income) and the ‘AllMedia‘ initiative that helps digital content,

Now comes the AFI latest campaign: The Australian Academy
the AFI is reviewing its strategic objectives and programs with the aim of establishing an ‘Australian Academy’. We want to build a more inclusive and refined professional structure that best represents the diversity and talent of our screen industry.

Our objectives are to:

Encourage the Australian public to get to know the Australian film, television and screen content production industries more broadly;
Work with our industry to raise its profile, and promote its productions, both to the Australian public and internationally;
Promote awareness of the history and presence of the Australian screen industry.

Check out this video with AFI Board Members Alan Finney and Sigrid Thornton

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