Welcome to “The Australian Academy” – good initiative from the AFI

I was impressed with the recent Screen Australia inititives ‘Beyond the box‘ campaign (rating success on eyeballs not $income) and the ‘AllMedia‘ initiative that helps digital content,

Now comes the AFI latest campaign: The Australian Academy
the AFI is reviewing its strategic objectives and programs with the aim of establishing an ‘Australian Academy’. We want to build a more inclusive and refined professional structure that best represents the diversity and talent of our screen industry.

Encourage the Australian public to get to know the Australian film, television and screen content production industries more broadly;
Work with our industry to raise its profile, and promote its productions, both to the Australian public and internationally;
Promote awareness of the history and presence of the Australian screen industry.

Check out this video with AFI Board Members Alan Finney and Sigrid Thornton