Judging the Mobile Awards

Very honoured to be asked to judge the Inaugural Mobile Awards 2011
As always judging awards takes so much longer than anticipated. Have to say I was very impressed with the overall standard of entries and it opened my eyes to the huge amount of opportunity and capabilities within the mobile marketplace, and revealed an impressive array of talented organisations and individuals in Australia delivering world class mobile products and services.

The entries that hit home for me weren’t really the big brands or publishers who were moving their web presence into the mobile medium eg the entries from RealEstate or Domain, or Myer and Whereis. For me its a given that these organisations provide their users with an experience across all devices.

I really liked entires that identifed a specific need for a community and provided an innovative way in delivering this content / information / interactivity or whatever it may be.

Here are a few that appealed:


streetARtAPP can open your eyes to the public art, graffiti, tags & sculpture all around you, – no matter where you happen to find yourself.

streetARtAPP is an Augmented Reality iPhone app that uses a combination of Flickr photos and images uploaded via the app by streetARt members to show you the street art around you.

Wedding girl

Wedding Girl is Australia’s most comprehensive wedding planning and directory app. Its unique, long-term value offering has romanced brides and businesses alike!

Look forward to seeing what my fellow judges thought when the awards are announced on Spetember 8th

Event and ticket sales information available here:

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