YouTube spends $100 million to redefine TV

January 18, 2012 Leave a comment

Beginning this month, YouTube is gambling $100 million that by seeding professional production firms such as Young Hollywood — whose slate of YouTube-only programming premieres Monday — it will draw more eyeballs for longer viewing sessions.

Read more: http://www.theprovince.com/entertainment/YouTube+spends+million+redefine/6002905/story.html#ixzz1jmlzHqjX

YouTube spends $100 million to redefine TV.

Filed under New media

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out /  Change )

Google photo

You are commenting using your Google account. ( Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. ( Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out /  Change )

Cancel

Connecting to %s

%d bloggers like this: