YouTube spends $100 million to redefine TV

January 18, 2012 Leave a comment

Beginning this month, YouTube is gambling $100 million that by seeding professional production firms such as Young Hollywood — whose slate of YouTube-only programming premieres Monday — it will draw more eyeballs for longer viewing sessions.

Read more: http://www.theprovince.com/entertainment/YouTube+spends+million+redefine/6002905/story.html#ixzz1jmlzHqjX

YouTube spends $100 million to redefine TV.

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Filed under New media

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