Super Bowl XLVI by the (Twitter) numbers

Phenomenal figures. What was also interesting was that, posts OPA, there was a SuperBowl crackdown with US Federal agents shutting down more than 300 websites


Twitter is fast becoming the focus group of the 21st century, a status solidified yet again during Sunday night’s Super Bowl. The platform saw 453 times the maximum tweets per second it saw during 2008’s game, and sentiment analysis of tweets might have predicted the upset. If you want to know what has webizens, at least, excited, Twitter has to be the place to look.

Here’s how Twitter itself broke down the numbers in a blog post Monday afternoon:

  • There was a total of 13.7 million Super Bowl-related tweets between 6 p.m. and 11 p.m. EST.
  • Last night’s peak was 12,233 tweets per second, up from 4,064 during last year’s game and a mere 27 during 2008’s Super Bowl. The peak came during the game’s thrilling final 3 minutes.
  • Super Bowl watchers also tweeting might be more interested in the games other aspects than is the average sports fan: the top hashtags…

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