Viocorp webcast presentation – Splendour in the Grass and YouTube Symphony Case studies

February 13, 2012 1 Comment

Last December, I had the privilege of hosting a live webcast from the MCM
Studios at Fox Studios in Sydney discussing cross platform delivery of content.
I was joined by experts from YouTube and Sound Alliance to discuss some of the most effective campaigns of the past year
For example, Splendour in the Grass was live streamed into YouTube, (web, mobile and tablet – see photo below) sponsored by Virgin Mobile. Over 250,000 fans logged into to see sets from Elbow, Coldplay and more

You can watch the webcast to also learn how an Australian YouTube live broadcast set a world record for viewers (YouTube Symphony and 30million viewers!)

Duration 30 Minutes
Start Date Friday 16 December 2011 at 4:49 PM (GMT +11 hours)
Presenter Nick Bolton, Business Development, Media and Entertainment, Viocorp
Panel: Felicity McVay, Strategic Partnerships Manager, Google YouTube
Andrew Walsh, Client Services Director, Sound Alliance
Watch the webcast here

Advertisements

Filed under Live streaming, New media Tagged with , , , , , , , , , , , , ,

One Response to Viocorp webcast presentation – Splendour in the Grass and YouTube Symphony Case studies

  1. Pingback: Viocorp webcast – Online video state of the nation, with Comscore « Nick Bolton

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. ( Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. ( Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out /  Change )

Cancel

Connecting to %s

%d bloggers like this: