Neilsen Report – Multi-Screen Report
February 27, 2012 Leave a comment
The ability to view video content continues to be stimulated and enhanced by the advancement of technology beyond conventional television sets. Smaller, more mobile devices and improved connectivity are also providing new opportunities.
This report highlights the trend of video viewership1 in Australian homes across televisions, computers and mobile smartphones by combining2 data from the OzTAM and Regional TAM ratings panels and Nielsen’s National NetView panel, Nielsen Online Ratings, Nielsen Australian Online Consumer Report and Consumer & Media View database.
The overall hierarchy of viewership across all technologies, along with increasing content convergence, continue to show a strong positive relationship with screen size, with viewers demonstrating a preference to watch content on the largest screen available.
