Culture boom – How Digital Media are invigorating Australia
March 29, 2012 Leave a comment
6 months ago I was interviewed by the Boston Consulting Group about digital media in Australia. I spent a very enjoyable two hours over a long lunch dissecting the industry, assessing the key trends and players, and crystal ball gazing as to the future.
Had forgotten all about it when the report got sent to me. Some great research here.
Revenues are up, employment is up, consumption is up, yet stil digital plays a minor role compared to the other traditional mediums. The report forecasts this to change.
And some great case studies – including the work we do for The Sydney Opera House
Download the report here
BCG Culture boom – digital media in australia
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