Deloitte State of Media Democracy 2012 report

Deloitte’s State of Media Democracy report for 2012 points to the continuation of platform convergence and the challenges of achieving a consistent brand or product experience across platforms and devices. Don’t give up on free-to-air TV just yet, but we’d like to watch our Internet content on out TV sets as well.

Read the full report here

Deloitte | State of Media Democracy 2012
http://www.deloitte.com

How are consumer habits evolving in when it comes to media and technology in Australia?

The first edition of the Australian State of the Media Democracy Survey provides a reality check on how consumers between the ages of 14 and 75 are interacting with media, entertainment and information.

This survey reveals a number of key themes, including:

The continuing importance of live TV, notwithstanding the growing importance of ‘my time, my choice’ viewing
The continuation of platform convergence and the challenges of achieving a consistent brand or product experience across platforms and devices
The importance of anticipating consumer preferences to curate the ‘right’ content for consumers
The rise of the tablet and the early signs that is it displacing laptop usage in certain circumstances.
The survey is part of a Deloitte research project which was conducted across the globe, covering Australia, France, Germany, India, Japan, Spain, United Kingdom and United States. The Australian report also contains selective international commentary.

Downloads

State of the Media Democracy Report

Interactive version (50 pages: 4mb). For optimum use on iPad/iPhone, download in iBooks.
(If file fails to download, please click hyperlink again)

Full report PDF (44 pages: 4mb) (If file fails to upload, please click hyperlink again)

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