Breville turns coffee into art using live data

Stunning idea. Well executed.

Article courtesy of mUmbrella

Kitchen appliance brand Breville has turned coffee into pieces of art using live data to promote its latest espresso machine, the Dual Boiler.
Called The Naked Espresso, it was launched at the Aroma Festival in Sydney’s Circular Quay, as a demonstration that produced one-off art pieces created by live data from the internal workings of the coffee machine.
The art was created dependent on the flow rate, pressure and temperature of the machine.
The campaign was created by agency Reborn with the live activation backed by an online video of both the science and construction of the art and the festival.

Each design was then available to the Aroma festival goer to download with a unique code.
David Gubbin, Breville business manager said: “One of Breville’s catch cries is “Seeing is believing”, but when innovation occurs by way of precision from within an appliance, we needed to make the invisible…visible. “The Naked Espresso” concept displays the hidden brilliance for all, in a superb, engaging experience that also visually demonstrates the art and science behind the perfect espresso. The real beauty of this is that the consumer can then take the information away with them as they taste the difference.”
David Easton, Reborn’s director and co-founder said: “By working with a forward thinking brand like Breville, our team has been able to craft something that is truly innovative. It not only has the bells and whistles but solves a business problem through a shared vision of creativity, storytelling and actionable innovation.”

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