Speaking engagement at Viocorp Digital Communication Forum 2012

Viocorp Digital Communication Forum 2012:
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This event is designed to help marketing and communication professionals with creating an online video strategy and assist with preparation of all the elements needed to make their strategy a success. That includes preparing talent internally, creating engaging content and measuring/maximising ROI.

The event (Wed 19th September from 8.30am – 11.30am, MCA Sydney) will be targeting an audience of 120 marketing and internal communication professionals primarily from large enterprise companies in NSW.

8.30am – Registration, networking breakfast

9.00am –Overview: What is the importance of video in your communication strategy? Recent trends, Digital landscape in Australia. Speaker: James Scott, Partner, KPMG

9.20am – Panel: Organisational strategies for effective online video. Speakers: Victoria Doidge, Sydney Opera House; David Bradbury, Allens.

9.50am – Preparing your talent to be video ready – Tips on how to prepare your talent: C level executives, Finance Professionals, Lawyers etc for starring in corporate video.How to write a brief/treatment. Speaker: Nick Bolton, Fever Pitch.

10.05am – Tools for effective online video communication – manage, distribute, syndicate to Social media, measure effectiveness and viewer engagement. Speaker: Richard Hindes, Digital Consultant, Viocorp

10.20am – Break

10.35am – Panel: Video content creation – Cost-effective and innovative ways to generate engaging and regular online video content. Speakers: Ryan Gomes,Corp Technology Services; Dr Avnesh Ratnanesan, Production Party; Nick Bolton, Fever Pitch

nick at viocorp event

10.55am – Panel: Successful use of online video for Internal communication. Case studies of effective organisational-wide communications. Speakers: Rebekah Taka, CGU; Matthew Masci, NAB

11.15am –Case study: Measuring effectiveness and ROI of your online video campaigns – Analytics, conversion rates, ROI. A case study on Supre, presented by Amblique.

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