Google case study on Vivid Live 2012
October 12, 2012 Leave a comment
Back in June, we were involved in the Vivid Festival for the fourth year runnning, and typically for such an innovative festival, new ideas were required.
One of these was to live stream the concerts, and enable the viewer to take pictures of the content and publish to social media networks immediately. We worked alongside Mark and M&C Saatchi, Make Productions and Google, along with the SOH staff to make this happen.
Read my bog posts here
You can watch a video case study here on the results of the campaign, which are quote extraordinary
296,000 unique views -100x the capacity of the Opera House
916,000 plays of live stream
63,000 hours viewed
66,000 shots taken
All in ten hours
