YouTube: An Insiders Guide for Pros presented by Screen NSW at Vivid Ideas

June 20, 2013 Leave a comment

Kristen Bowen from YouTube recently spoke at YouTube: An Insiders Guide for Pros presented by Screen NSW at Vivid Ideas.

The presentation covered a stack of new features including channel design and trailers, the guide, subscriptions, suggestions and advertising changes.
A third of YouTube in Australia is now viewed on a mobile device, the new branding options gives channel owners the option to control how their content looks across platforms very easily.

Kristen Bowen, Manager Content Relationships, YouTube
Event: ‘YouTube: An Insider’s Guide for Pros”
At Vivid Ideas, June 3rd, 2013, Presented by Screen NSW and Screen Australia

Kristen talks about:
1. Overview: YouTube as a marketing and distribution platform
-Stats and Trends
-Product Vision
-Traditional Media Company Examples
2. Engaging with Gen C
-Who is Gen C?
-Case Study: Jimmy Kimmel
3. Content ID
-How does it work?
-Why should I use it?
-Who’s using it well?
4. Audience Development
-Channel Strategy
-youtube.com/playbook
-Top Tips to Find Your Fans and Keep Them Watching

Advertisements

Filed under Live streaming, Monetisation, New media, Research Tagged with , , , ,

Infographic on sports media consumption

June 20, 2013 Leave a comment

Following in from my helicam post, this infographic from the Perform Group made for interesting reading, and demonstrated the huge role online plays for sports consumption.
It’s not bloody soccer though! Ballgame played with feet equals football. Egg shaped ball game played with hands is rugby.

Australia Consumption Trends

Filed under Uncategorized

I’ve become a Pozible Ambassador

June 20, 2013 Leave a comment

Pozible Ambassadors are the Top Guns. The best and brightest. All have run at least one major successful crowdfunding campaign, but also shown a willingness to reach out to other users with info, support and a sense of the importance of feeding knowledge and advice back into the Pozible community. Its limited to 60 people in total.
PoziblePozible Ambassador

Following the success of the SET the Play crowdfunding campaign, on top of The Interview Crowdfunding campaign , am very pleased to have be appointed a Pozible Ambassador.

Screen shot 2013-12-20 at 2.55.04 PM

Filed under Monetisation Tagged with , ,

Sydney Homeless Connect

June 20, 2013 Leave a comment

Each year my good friend Andrew Everingham runs the Sydney Homeless Connect event.

Sydney Homeless Connect connects services who can help with people looking for support and guidance. We connect donors who have something useful to give, with people who can benefit from access to high quality products; we connect the sick and vulnerable with medical and personal care they may not otherwise be able access. On the day itself, around 2000 guests and volunteers are connected with one another in an atmosphere of joy and mutual respect.

More information at Sydney Homeless Connect

We were only too happy to provide pro bono services and create a video for the day. We got to meet a few of the ambassadors, though Jude Bolton and I couldn’t trace any relation!

Credits:
Written and directed by Nick Bolton (nickbolton.com.au) and Jonathan Adams
Filmed, edited and graded by Jonathan Adams
Produced by Nick Bolton
Filmed on the Canon C300 at Sydney Town Hall
Thanks to Andrew Everingham and Capital-E

Nick Bolton and Jude Bolton fail to find a genetic connection.
Nick and Jude Bolton

The big man was a huge favourite and what a nice guy he was too.
2013-06-04 14.16.51

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Helicam in use at the British Lions game

June 19, 2013 1 Comment

Camera technology and innovation is moving at a rapid rate these days. The move to digital has opened up all sorts of new opportunities to capture that golden moment.
Sports broadcasters in particular are always innovating to get the best angle.

Cricket does it particularly well, such as the camera in the stumps, and of course there is the Segway, although this isn’t Cameraman Joe’s finest moment.

Then there is Spidercam:

I went to see The British Lions play The Waratahs game last Saturday, and we noticed the helicam in use.
We discussed how great the desire is to get the ‘golden moment’. Its so good to be able to get these angles, yet it is kinda intrusive, and where is it going to stop. Technology could get in the way of the game. What would happen if the ball hit the helicam, deflected into the opposition arms and they broke away and scored.

I couldn’t find any footage online from the Lions game or indeed any commercial use, although there is this clip of the All Blacks taking down a coptercam in training!

Maybe it’s time to do the first drama film made solely with a helicam……

Filed under Film, New media Tagged with , , , , , , ,

Mary Meeker and the Internet of Things

June 18, 2013 Leave a comment

For the second year in a row, Mary Meeker is unveiling her now famed Internet Trends report at the D11 conference.
Meeker, the Kleiner Perkins Caufield & Byers partner, highlights growth of Internet usage and other activities on mobile devices and updates that now infamous gap between mobile internet usage and mobile monetization.
But there are many new additions. Among them are the rise of wearable tech as perhaps the next big tech cycle of the coming decade and a look at how Americans’ online sharing habits compare to the rest of the world.
Here’s Meeker’s full presentation:

Filed under Monetisation, New media, Research Tagged with , ,

Interviewed on 2SER The Fourth Estate re YouTube Paid Subscription

June 3, 2013 Leave a comment

The Fourth Estate explores the issues impacting on media and communications around Australia and the world. From moves to crack down on the freedom of journalists to report the news, to trends in the blogosphere and changes in the way societies communicate their ideas, The Fourth Estate provides fresh insights on our most maligned democratic institution.

I was interviewed by Charmaine Wong to discuss the new Paid YouTube Subscriptions that were recently introduced to the Australian market, along with Marcus Gillezeau at Firelight Productions.

The Fourth Estate broadcasts at 6.30pm every Monday on 2SER

the fourth estate

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