Australia. Land of quattro – An interactive TV spot for Audi

Great work from the Holler team.

Australia. Land of quattro – An interactive TV spot for Audi from Mike Hill on Vimeo.

Australia. Land of quattro is no ordinary TV commercial.

We hacked quadcopters to track our car through Australia and create a multi-angle, multi-screen, interactive commercial – designed to be instantly and infinitely remixable from the comfort of your couch.

To achieve this we had to reinvent the way we shot a commercial. We used 'dynamic waypoint' hacked quadcopters (arduino) and 3DR telemetry tracking technology to match our Audi quattro turn for turn and capture each scene over and over again, so you can take the director's chair and create your very own commercial to share.

Try it now: audi.com.au/quattro

or watch the ad: vimeo.com/71076191

Credits

Director: Yanni Kronenberg
Agency: Holler Sydney
CEO: Mike Hill
Creative Director: James Theophane
Art Director: Ben Heath
Copywriter: John Gault
Agency Executive Producer: John Mclean
Agency Producer : Thomas Trentfield
Account Director: Laura Boyd
Planner: Damien Hughes
Senior Backend Developer: Ronnie Pyne
Senior Front End Web Dev: Scott Swabey
Frontend Developer: Mike Hazell
Designer: Antonny Sugianto
Designer: Thomas Fitzpatrick
Designer: Maria Santos
Designer: Damian Simpkins
Producer: Suzanne Mallos
DOP: Bob Humphreys
Production Company: Aloha Films
Post House: The Editors
Editor: Dave Whittaker
Sound Design: Klang
Music: Michael Dow

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