June 20, 2013 Leave a comment
Kristen Bowen from YouTube recently spoke at YouTube: An Insiders Guide for Pros presented by Screen NSW at Vivid Ideas.
The presentation covered a stack of new features including channel design and trailers, the guide, subscriptions, suggestions and advertising changes.
A third of YouTube in Australia is now viewed on a mobile device, the new branding options gives channel owners the option to control how their content looks across platforms very easily.
Kristen Bowen, Manager Content Relationships, YouTube
Event: ‘YouTube: An Insider’s Guide for Pros”
At Vivid Ideas, June 3rd, 2013, Presented by Screen NSW and Screen Australia
Kristen talks about:
1. Overview: YouTube as a marketing and distribution platform
-Stats and Trends
-Traditional Media Company Examples
2. Engaging with Gen C
-Who is Gen C?
-Case Study: Jimmy Kimmel
3. Content ID
-How does it work?
-Why should I use it?
-Who’s using it well?
4. Audience Development
-Top Tips to Find Your Fans and Keep Them Watching