Telstra ‘Smarter Business’ magazine

Telstra Smarter Business magazine recently commissioned me to write an article on how to get your next big idea funded. I was able to draw on good friends Steve Fanale at App Village, Ian Gardiner at Viocorp and Innovation Bay. As A Pozible Ambassador, I got to know Alan Crabbe at Pozible, and had good chats with Mick Liubinskas at Pollenizer, and Rob Antulov at Venture Advisory

Screen shot 2013-12-17 at 12.10.33 PM

Enjoy the article – There is a nice breakdown of where to go for advice, what questions to ask, characteristics required, and lessons to learn. Good luck!

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YouTube: An Insiders Guide for Pros presented by Screen NSW at Vivid Ideas

Kristen Bowen from YouTube recently spoke at YouTube: An Insiders Guide for Pros presented by Screen NSW at Vivid Ideas.

The presentation covered a stack of new features including channel design and trailers, the guide, subscriptions, suggestions and advertising changes.
A third of YouTube in Australia is now viewed on a mobile device, the new branding options gives channel owners the option to control how their content looks across platforms very easily.

Kristen Bowen, Manager Content Relationships, YouTube
Event: ‘YouTube: An Insider’s Guide for Pros”
At Vivid Ideas, June 3rd, 2013, Presented by Screen NSW and Screen Australia

Kristen talks about:
1. Overview: YouTube as a marketing and distribution platform
-Stats and Trends
-Product Vision
-Traditional Media Company Examples
2. Engaging with Gen C
-Who is Gen C?
-Case Study: Jimmy Kimmel
3. Content ID
-How does it work?
-Why should I use it?
-Who’s using it well?
4. Audience Development
-Channel Strategy
-youtube.com/playbook
-Top Tips to Find Your Fans and Keep Them Watching

I’ve become a Pozible Ambassador

Pozible Ambassadors are the Top Guns. The best and brightest. All have run at least one major successful crowdfunding campaign, but also shown a willingness to reach out to other users with info, support and a sense of the importance of feeding knowledge and advice back into the Pozible community. Its limited to 60 people in total.
PoziblePozible Ambassador

Following the success of the SET the Play crowdfunding campaign, on top of The Interview Crowdfunding campaign , am very pleased to have be appointed a Pozible Ambassador.

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Mary Meeker and the Internet of Things

For the second year in a row, Mary Meeker is unveiling her now famed Internet Trends report at the D11 conference.
Meeker, the Kleiner Perkins Caufield & Byers partner, highlights growth of Internet usage and other activities on mobile devices and updates that now infamous gap between mobile internet usage and mobile monetization.
But there are many new additions. Among them are the rise of wearable tech as perhaps the next big tech cycle of the coming decade and a look at how Americans’ online sharing habits compare to the rest of the world.
Here’s Meeker’s full presentation:

Interviewed on 2SER The Fourth Estate re YouTube Paid Subscription

The Fourth Estate explores the issues impacting on media and communications around Australia and the world. From moves to crack down on the freedom of journalists to report the news, to trends in the blogosphere and changes in the way societies communicate their ideas, The Fourth Estate provides fresh insights on our most maligned democratic institution.

I was interviewed by Charmaine Wong to discuss the new Paid YouTube Subscriptions that were recently introduced to the Australian market, along with Marcus Gillezeau at Firelight Productions.

The Fourth Estate broadcasts at 6.30pm every Monday on 2SER

the fourth estate

Speaking engagement at The Creative Forum at NIDA – Audience, Arts and Technology

A one hour Forum at NIDA, the National Institute of Dramatic Arts (www.nida.com.au) where the
panel discuss the new platforms enabling arts entities to communicate with their audiences and the effect that has on brand and marketing.

Panel:
Nick Bolton – TEN ALPHAS
Tam Nguyen, Online Development Manager, NIDA
Julia Thomas Sydney Festival
Helen Varley Jamieson – Creative Catalyst
Dennis Del Favero : http://www.icinema.unsw.edu.au

Sunday 21st April 2013

Crowdfunding propaganda from Kickstarter

Kickstarter 2012

Watch a pretty comprehensive presentation reviewing crowdfunding at Kickstarter in 2012.

Video on online piracy by The Research Engine

Do follow The Research Engine on YouTube. They produce short and sharp informational videos, comprising piece to cmrea with kick ass infographics. This snapshot looks at the issue of Online Piracy

This episode of The Research Engine focuses on Online Piracy.
See the startling statistics and facts behind the world of piracy.
From Napster, to Megaupload and in-depth studies of how the world has evolved in the last 15 years because of piracy.

This video has been created under the creative commons act. Please share-alike.

For more information, further research and future episodes, please follow us at https://www.facebook.com/TheResearchEngine

Category: Film Animation
License: Creative Commons Attribution license (reuse allowed)