SIX top tips at SIX – its SIX@SIX

Six top tips at 6pm.
SIX@SIX the free, networking event for technology marketing professionals in Sydney is back.

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No 1 Amazon.com best selling author Robert Coorey will be discussing his latest book “Feed a Starving Crowd” and provide six top tips, (and maybe a few more), on the hottest new online marketing strategies proven to work in 2014.
Rob will be signing copies of his book if you wish to buy one.

REGISTER HERE

DATE: Wednesday 12th February 2014
TIME: 5.30pm for 6pm prompt start
VENUE:  Level 2, The Angel Bar, 125 Pitt Street, Sydney
TOPIC:  Six top tips on the hottest new online marketing strategies proven to work in 2014.
SPONSOR:  Free drinks courtesy of E-Web Marketing Group

REGISTER HERE

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Telstra ‘Smarter Business’ magazine

Telstra Smarter Business magazine recently commissioned me to write an article on how to get your next big idea funded. I was able to draw on good friends Steve Fanale at App Village, Ian Gardiner at Viocorp and Innovation Bay. As A Pozible Ambassador, I got to know Alan Crabbe at Pozible, and had good chats with Mick Liubinskas at Pollenizer, and Rob Antulov at Venture Advisory

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Enjoy the article – There is a nice breakdown of where to go for advice, what questions to ask, characteristics required, and lessons to learn. Good luck!

Speaking engagement at the Viocorp event ‘The Age of Enterprise Video’

Viocorp ran their annual event The Age of Enterprise Video at the Museum of Contemporary Art on Tuesday 1st October 2013.
I was asked again to deliver a session, this time on Developing a Video Strategy Framework, alongside expert speakers from Deloitte, KPMG, RedBull, Melcrum, ANZ, and IOOF.

Watch the video here
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And view the slides here

The Viocorp Enterprise Communications forum brings together digital leaders from Red Bull, Deloitte, BT Investment Management and the IOOF as well as industry leaders from Akamai and Melcrum to share inspiration, strategic insights and practical advice on successful online video strategies.
From research on why video can be so impactful, to inspirational content development strategies, this forum is designed to help you take advantage of the technology trends that the switched on, mobile organisation offers.
Each presentation will be followed by a Q&A session so you can engage directly with our expert panellists.
Keynote Case Study: Red Bull Stratos – Christie Poulos, Former Head of Content (Moving Image) for Red Bull UK
Employee Engagement: Research on Video Internal Communications – Jonathan Champ, Melcrum
Content marketing: 3 Strategies for Video Content Production
In-house studio – Deloitte
iPhone DIY – BT
Production companies – IOOF
Protecting your IP: Online Video Security – David Habben, Akamai
Developing a Video Strategy Framework – Nick Bolton, TEN ALPHAS

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Australia. Land of quattro – An interactive TV spot for Audi

Great work from the Holler team.

Australia. Land of quattro – An interactive TV spot for Audi from Mike Hill on Vimeo.

Australia. Land of quattro is no ordinary TV commercial.

We hacked quadcopters to track our car through Australia and create a multi-angle, multi-screen, interactive commercial – designed to be instantly and infinitely remixable from the comfort of your couch.

To achieve this we had to reinvent the way we shot a commercial. We used 'dynamic waypoint' hacked quadcopters (arduino) and 3DR telemetry tracking technology to match our Audi quattro turn for turn and capture each scene over and over again, so you can take the director's chair and create your very own commercial to share.

Try it now: audi.com.au/quattro

or watch the ad: vimeo.com/71076191

Credits

Director: Yanni Kronenberg
Agency: Holler Sydney
CEO: Mike Hill
Creative Director: James Theophane
Art Director: Ben Heath
Copywriter: John Gault
Agency Executive Producer: John Mclean
Agency Producer : Thomas Trentfield
Account Director: Laura Boyd
Planner: Damien Hughes
Senior Backend Developer: Ronnie Pyne
Senior Front End Web Dev: Scott Swabey
Frontend Developer: Mike Hazell
Designer: Antonny Sugianto
Designer: Thomas Fitzpatrick
Designer: Maria Santos
Designer: Damian Simpkins
Producer: Suzanne Mallos
DOP: Bob Humphreys
Production Company: Aloha Films
Post House: The Editors
Editor: Dave Whittaker
Sound Design: Klang
Music: Michael Dow

YouTube: An Insiders Guide for Pros presented by Screen NSW at Vivid Ideas

Kristen Bowen from YouTube recently spoke at YouTube: An Insiders Guide for Pros presented by Screen NSW at Vivid Ideas.

The presentation covered a stack of new features including channel design and trailers, the guide, subscriptions, suggestions and advertising changes.
A third of YouTube in Australia is now viewed on a mobile device, the new branding options gives channel owners the option to control how their content looks across platforms very easily.

Kristen Bowen, Manager Content Relationships, YouTube
Event: ‘YouTube: An Insider’s Guide for Pros”
At Vivid Ideas, June 3rd, 2013, Presented by Screen NSW and Screen Australia

Kristen talks about:
1. Overview: YouTube as a marketing and distribution platform
-Stats and Trends
-Product Vision
-Traditional Media Company Examples
2. Engaging with Gen C
-Who is Gen C?
-Case Study: Jimmy Kimmel
3. Content ID
-How does it work?
-Why should I use it?
-Who’s using it well?
4. Audience Development
-Channel Strategy
-youtube.com/playbook
-Top Tips to Find Your Fans and Keep Them Watching

Helicam in use at the British Lions game

Camera technology and innovation is moving at a rapid rate these days. The move to digital has opened up all sorts of new opportunities to capture that golden moment.
Sports broadcasters in particular are always innovating to get the best angle.

Cricket does it particularly well, such as the camera in the stumps, and of course there is the Segway, although this isn’t Cameraman Joe’s finest moment.

Then there is Spidercam:

I went to see The British Lions play The Waratahs game last Saturday, and we noticed the helicam in use.
We discussed how great the desire is to get the ‘golden moment’. Its so good to be able to get these angles, yet it is kinda intrusive, and where is it going to stop. Technology could get in the way of the game. What would happen if the ball hit the helicam, deflected into the opposition arms and they broke away and scored.

I couldn’t find any footage online from the Lions game or indeed any commercial use, although there is this clip of the All Blacks taking down a coptercam in training!

Maybe it’s time to do the first drama film made solely with a helicam……

Mary Meeker and the Internet of Things

For the second year in a row, Mary Meeker is unveiling her now famed Internet Trends report at the D11 conference.
Meeker, the Kleiner Perkins Caufield & Byers partner, highlights growth of Internet usage and other activities on mobile devices and updates that now infamous gap between mobile internet usage and mobile monetization.
But there are many new additions. Among them are the rise of wearable tech as perhaps the next big tech cycle of the coming decade and a look at how Americans’ online sharing habits compare to the rest of the world.
Here’s Meeker’s full presentation:

Interviewed on 2SER The Fourth Estate re YouTube Paid Subscription

The Fourth Estate explores the issues impacting on media and communications around Australia and the world. From moves to crack down on the freedom of journalists to report the news, to trends in the blogosphere and changes in the way societies communicate their ideas, The Fourth Estate provides fresh insights on our most maligned democratic institution.

I was interviewed by Charmaine Wong to discuss the new Paid YouTube Subscriptions that were recently introduced to the Australian market, along with Marcus Gillezeau at Firelight Productions.

The Fourth Estate broadcasts at 6.30pm every Monday on 2SER

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Speaking engagement at The Creative Forum at NIDA – Audience, Arts and Technology

A one hour Forum at NIDA, the National Institute of Dramatic Arts (www.nida.com.au) where the
panel discuss the new platforms enabling arts entities to communicate with their audiences and the effect that has on brand and marketing.

Panel:
Nick Bolton – TEN ALPHAS
Tam Nguyen, Online Development Manager, NIDA
Julia Thomas Sydney Festival
Helen Varley Jamieson – Creative Catalyst
Dennis Del Favero : http://www.icinema.unsw.edu.au

Sunday 21st April 2013