Telstra ‘Smarter Business’ magazine

Telstra Smarter Business magazine recently commissioned me to write an article on how to get your next big idea funded. I was able to draw on good friends Steve Fanale at App Village, Ian Gardiner at Viocorp and Innovation Bay. As A Pozible Ambassador, I got to know Alan Crabbe at Pozible, and had good chats with Mick Liubinskas at Pollenizer, and Rob Antulov at Venture Advisory

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Enjoy the article – There is a nice breakdown of where to go for advice, what questions to ask, characteristics required, and lessons to learn. Good luck!

Speaking engagement at the Viocorp event ‘The Age of Enterprise Video’

Viocorp ran their annual event The Age of Enterprise Video at the Museum of Contemporary Art on Tuesday 1st October 2013.
I was asked again to deliver a session, this time on Developing a Video Strategy Framework, alongside expert speakers from Deloitte, KPMG, RedBull, Melcrum, ANZ, and IOOF.

Watch the video here
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And view the slides here

The Viocorp Enterprise Communications forum brings together digital leaders from Red Bull, Deloitte, BT Investment Management and the IOOF as well as industry leaders from Akamai and Melcrum to share inspiration, strategic insights and practical advice on successful online video strategies.
From research on why video can be so impactful, to inspirational content development strategies, this forum is designed to help you take advantage of the technology trends that the switched on, mobile organisation offers.
Each presentation will be followed by a Q&A session so you can engage directly with our expert panellists.
Keynote Case Study: Red Bull Stratos – Christie Poulos, Former Head of Content (Moving Image) for Red Bull UK
Employee Engagement: Research on Video Internal Communications – Jonathan Champ, Melcrum
Content marketing: 3 Strategies for Video Content Production
In-house studio – Deloitte
iPhone DIY – BT
Production companies – IOOF
Protecting your IP: Online Video Security – David Habben, Akamai
Developing a Video Strategy Framework – Nick Bolton, TEN ALPHAS

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YouTube: An Insiders Guide for Pros presented by Screen NSW at Vivid Ideas

Kristen Bowen from YouTube recently spoke at YouTube: An Insiders Guide for Pros presented by Screen NSW at Vivid Ideas.

The presentation covered a stack of new features including channel design and trailers, the guide, subscriptions, suggestions and advertising changes.
A third of YouTube in Australia is now viewed on a mobile device, the new branding options gives channel owners the option to control how their content looks across platforms very easily.

Kristen Bowen, Manager Content Relationships, YouTube
Event: ‘YouTube: An Insider’s Guide for Pros”
At Vivid Ideas, June 3rd, 2013, Presented by Screen NSW and Screen Australia

Kristen talks about:
1. Overview: YouTube as a marketing and distribution platform
-Stats and Trends
-Product Vision
-Traditional Media Company Examples
2. Engaging with Gen C
-Who is Gen C?
-Case Study: Jimmy Kimmel
3. Content ID
-How does it work?
-Why should I use it?
-Who’s using it well?
4. Audience Development
-Channel Strategy
-youtube.com/playbook
-Top Tips to Find Your Fans and Keep Them Watching

Mary Meeker and the Internet of Things

For the second year in a row, Mary Meeker is unveiling her now famed Internet Trends report at the D11 conference.
Meeker, the Kleiner Perkins Caufield & Byers partner, highlights growth of Internet usage and other activities on mobile devices and updates that now infamous gap between mobile internet usage and mobile monetization.
But there are many new additions. Among them are the rise of wearable tech as perhaps the next big tech cycle of the coming decade and a look at how Americans’ online sharing habits compare to the rest of the world.
Here’s Meeker’s full presentation:

Crowdfunding propaganda from Kickstarter

Kickstarter 2012

Watch a pretty comprehensive presentation reviewing crowdfunding at Kickstarter in 2012.

Grab some popcorn – we’re doing fine

It’s all too easy to bash the Australian film industry. Often it’s a knee-jerk reaction and short term myopic view. Making films is bloody hard work, with many competing mediums for our leisure time.
This article impressed me with its research and well balanced view, with some stats to back up some well informed opinion.
Australian cast and crew seem to be well respected globally, and our output is becoming more audience friendly.

Grab some popcorn – we’re doing fine. By Greg Jericho
Published in ABC The Drum Opinion

unleashedinheadernew-data

Australian films may never recapture the market share they once enjoyed, but the success of films like The Sapphires and Red Dog suggests we’re seeing something of a resurgence, writes Greg Jericho.

Full article here

Greg Jericho writes weekly for The Drum. From 2008-2010 he worked in the film policy branch of the Office for the Arts. His blog can be found here. View his full profile here.

Short film on future of technology and education

Published in Fast Co-exist
We’re still teaching our kids using a 20th-century paradigm, but many visionaries–like the ones in
this video–have plans to take our advances in computing and technology and use them to explode the idea of what education can be.

Video on online piracy by The Research Engine

Do follow The Research Engine on YouTube. They produce short and sharp informational videos, comprising piece to cmrea with kick ass infographics. This snapshot looks at the issue of Online Piracy

This episode of The Research Engine focuses on Online Piracy.
See the startling statistics and facts behind the world of piracy.
From Napster, to Megaupload and in-depth studies of how the world has evolved in the last 15 years because of piracy.

This video has been created under the creative commons act. Please share-alike.

For more information, further research and future episodes, please follow us at https://www.facebook.com/TheResearchEngine

Category: Film Animation
License: Creative Commons Attribution license (reuse allowed)

Frost & Sullivan – Australia’s online video market ‘to grow to $442m over next five years’

The proliferation of mobile devices a key growth factor

SYDNEY, Nov. 5, 2012 /PRNewswire/ — The rapid proliferation of mobile devices and insatiable demand by younger consumers has driven further demand for online video among Australians and led to a record year of growth in the online video advertising market, according to the latest Frost & Sullivan report into the market.

An overwhelming majority (94%) of 15 to 17 year olds now watch TV shows and/or movies at least once a month on a desktop / laptop. Smartphones and tablets are playing a key role in the delivery of online video with two-thirds of smartphone users watching short video clips on average at least once a month. The rise of mobile devices is also leading to much higher levels of multi-tasking across different devices and platforms with social media being a key facilitator of this experience.

These are among the findings in Frost & Sullivan’s latest report of The Online Video Market in Australia, written in association with TVN. The report draws from Frost & Sullivan’s inaugural Australian Online Video Usage Trends Survey conducted in May 2012, examining the online video consumption behavior of 1,000 Australians between the ages of 15 and 65.

Phil Harpur, Senior Research Manager, Australia & New Zealand ICT Practice, Frost & Sullivan, said, “The online video advertising market grew by 58% in the 12 months to June 2012 to reach $86 million, faster than any previous year. A growing number of ‘light’ TV watchers are now watching online video across a range of devices while 40% of tablet owners are accessing their tablet as they watch traditional TV, always or most of the time”.

The rise of mobile devices presents challenges and opportunities
Pete Ostick, TVN Managing Director, said the rise of viewing video content on mobile devices presented both challenges and opportunities for advertisers. “Brands need to find new ways to reach their audiences as more of us turn to our mobile devices during TV ad breaks or choose to watch more long form content online,” he said.

Indeed, TV programs and full length movies have become mainstream activities with both now viewed by nearly half of all tablet users at least once a month. Short video clips remain the most popular with 39% of tablet owners viewing these on most days.
“Tablets are significantly changing entrenched TV user behaviour patterns. Around half (51%) of tablet owners indicated that using a tablet has to some degree reduced the amount of time they spend watching TV shows or movies. As tablet penetration rises and behaviour patterns become more established, the impact that tablet usage is expected to have on general consumer behaviour is expected to increase.

“Developing engaging and targeted online video advertising campaigns is a key strategy for a growing number of brands as they seek to offset the fall in TV ad engagement and leverage the rise of online video,” Ostick said.

Strong market growth forecast
Frost & Sullivan forecasts strong market growth will continue over the next five years with the market predicted to grow at a CAGR of 39% from 2012 to 2017, increasing from $86 million in 2012 to $442 million in 2017. It is expected to outperform all other major online general advertising segments such as banner ads, advertorials, sponsorships and e-newsletters.

Harpur said there were a number of factors that were securing the online video market’s robust growth into the future. “Attracted by the greater targetability, engagement and interactivity that online ad serving platform solutions offer, agencies and large brands are increasingly seeing online video as an important and crucial part of the overall advertising mix while an acute shortage of inventory remains. In addition, the adoption of the Interactive Advertising Bureau (IAB)’s Digital Video Ad Serving Template (VAST) and Digital Video Player Ad Interface Definition (VPAID) standards have made it more efficient and effective for publishers to monetise their online assets.”

As the online video market matures, three major players are dominating the local market being TVN, a media and technology company dedicated to internet TV; Smartclip, Adconion’s video offering; and Tube Mogul.

Frost & Sullivan’s report Australian Online Video Market 2012 forms a part of the Frost & Sullivan Australian Digital Media Research program. All research services included in this subscription provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants. For media queries and more information please send an e-mail with your contact details to Donna Jeremiah, Corporate Communications, at djeremiah@frost.com.