Guest lecturing at AFTRS – 3 hr online video masterclass

Nathan Anderson at Envelop Entertainment teaches the AFTRS Graduate Diploma in Screen Business course
The course takes you through the various disciplines required to become a successful media executive, screen producer, or business owner. You learn the basics of financial analysis and how to build a persuasive business case. You will critically evaluate your own managerial abilities, and learn effective methods for leading creative teams. On top of this, you will work on a business or creative project of your choosing, and develop it to the point of market readiness. Most importantly, you will be surrounded by a group of highly-motivated, talented peers who will work with you throughout the course, becoming part of your lifelong professional network.

Nathan asked me to run a 3 hour masterclass as part of a Guest lecturer weekend
Media Agency overview – Mat Baxter (Universal McCann)
Social Media workshop – Jess Miller (Goody Two Shoes)
Online video and distribution masterclass – Nick Bolton (Viocorp)
Overview of the media landscape and presentation of the 2012 media outlook – Megan Brownlow (PwC)

Saturday 6th October
1.15pm – 4.30pm
AFTRS, Entertainment Quarter, Fox Studios

Here are my slides – most of the screen grabs click through to video or websites

I started off asking everyone what their content consumption patterns were per month eg films bought in store, online, hours watched of tv free to air, subscription tv hours watched, music bought in store v online v subscription etc.
Not one person was buying film or music physically in retail stores, but everyone was buying or renting or subscribing online.
Interestingly, very little illegal piracy was occurring, and I believe everyone was telling the truth! As one attendee said, ‘its all to easy to buy legally now, and integrates into my media players.’

The other outcome I got out of researching this session was that the monetisation tools for content are really about to become ubiquitous. The Tip Jar from Vimeo to me is a real line in the sand – if the world’s second largest free online video platform provider (Vimeo) can integrate payment, surely YouTube will follow soon, and then there will be pay-per-view embed code sharing functionality enabling the producer to publish within their own website. It’s not the holy grail, there’s still a bit of work to do but it’s a step in the right direction.

I’d done 2 hour workshops before, but doing 3 hours was pretty tiring though I thoroughly enjoyed it. The group asked loads of great questions which required me to keep my concentration levels up, and I have a new found respect for teachers who have to do this all day every day.

Additional files:
AFTRS Bandwidth_Calculator_v2-1
Comscore Local and Global stats slides

Advertisements

Commentary for panda webcast

The Viocorp Singapore office secured a rather unique project with their client Singapore Zoo.
Two giant pandas were being transferred from China to Sinagpore as part of a 20year trade relationship.
Viocorp used our liveBox to live stream direct from the tarmac at Changi Airport and streamed live to the web.
I was asked to do the live audio commentary for the 90 minute webcast which was an extraordinary long time to commentate for, especially with no one to discuss with. The Facebook and twitter feeds accompanying the live stream provided much needed inspiration.

I had to do a lot of preparation and have plenty of fact sheets up my sleeve to refer to. Furthermore, the phonetics of the people and places involved in the event, was a tricky aspect – I had all of them phonetically written on reference sheets to refer to.

MISSED THE LIVE WEBCAST?
For those of you who missed the historic LIVE webcast of Kai Kai and Jia Jia’s arrival, you can view the webcast at http://pandas.riversafari.com.sg/. The webcast is viewable on all PC, laptops, tablets and mobile devices.

Speaking engagement at Viocorp Digital Communication Forum 2012

Viocorp Digital Communication Forum 2012:
Screen shot 2013-12-20 at 3.03.24 PM
This event is designed to help marketing and communication professionals with creating an online video strategy and assist with preparation of all the elements needed to make their strategy a success. That includes preparing talent internally, creating engaging content and measuring/maximising ROI.

The event (Wed 19th September from 8.30am – 11.30am, MCA Sydney) will be targeting an audience of 120 marketing and internal communication professionals primarily from large enterprise companies in NSW.

AGENDA
8.30am – Registration, networking breakfast

9.00am –Overview: What is the importance of video in your communication strategy? Recent trends, Digital landscape in Australia. Speaker: James Scott, Partner, KPMG

9.20am – Panel: Organisational strategies for effective online video. Speakers: Victoria Doidge, Sydney Opera House; David Bradbury, Allens.

9.50am – Preparing your talent to be video ready – Tips on how to prepare your talent: C level executives, Finance Professionals, Lawyers etc for starring in corporate video.How to write a brief/treatment. Speaker: Nick Bolton, Fever Pitch.

10.05am – Tools for effective online video communication – manage, distribute, syndicate to Social media, measure effectiveness and viewer engagement. Speaker: Richard Hindes, Digital Consultant, Viocorp

10.20am – Break

10.35am – Panel: Video content creation – Cost-effective and innovative ways to generate engaging and regular online video content. Speakers: Ryan Gomes,Corp Technology Services; Dr Avnesh Ratnanesan, Production Party; Nick Bolton, Fever Pitch

nick at viocorp event

10.55am – Panel: Successful use of online video for Internal communication. Case studies of effective organisational-wide communications. Speakers: Rebekah Taka, CGU; Matthew Masci, NAB

11.15am –Case study: Measuring effectiveness and ROI of your online video campaigns – Analytics, conversion rates, ROI. A case study on Supre, presented by Amblique.

Metroscreen DIY Distribution panel

Looking forward to talking on this panel on DIY distribution for Metroscreen

You can view and download the slidedeck here off Slideshare

Will add some thoughts about it after the chat!

Imagine having 3 million people see your film or thousands of people paying to download your content. At the next Metro Screen Connect event you can gather together with three industry experts who have helped many independent film projects, TV concepts and online content find and build audiences.

Come along to Metro Screen to hear from practitioners who have been breaking new ground and making their own rules to engage audiences. From DIY screenings to torrent distribution, find out from the experts what works and what doesn’t and where they see the audience building landscape is heading. What are the alternatives to the traditional distribution paths? How do filmmakers connect to an audience?

Speakers include:

John L Simpson, Titan View Media (The jammed, Men’s Group, 33 Postcards)
Ahmend Salama, Creative Director DLSHS (The Tunnel, Cedar Boys)
Nick Bolton, Viocorp, (Australia’s leading internet broadcaster)
Guest moderator – Dean Francis, writer/director
#metroconnect

Speaking at NIDA Industry Week

Received a very pleasant phone call from NIDA asking me to come and speak to 3rd year students at NIDA as part of their Industry Week.


The session is called: The Co-op: Staging your own production:

The Actor emerging into the industry, now more than ever needs, to be proactive in creating work and managing their careers. The Co-op is one way of creating self employment and keeping alive their craft and skills. The aim of this session is to advise and provide insight into how to put up a production/work/film, what kind of pitfalls to watch out for and who to approach with your work – possible questions to answer:

Is a producer really necessary?
Where to find a producer?
Funding – different ways to raise funds
Marketing – social media, advertising etc
How do I propose/pitch my your work
Independent programs

I’ll be joined by Phil Spencer at Tamarama Rock Surfers and Skye Kunstelj NIDA Independent Program, which is the program that Sam and I were selected for, with our new work ‘SET’ which runs in April 2013 at NIDA.

Really looking forward to this discussion to see what Phil and Skye have to say. I wish the Producer wasn’t neccessary because I believe everyone should be a producer. Sadly, especially in the creative arts, the producer does the being the scenes work that doesn’t get noticed, is rather time consuming and certainly not as exciting as rehearsing or performing!

But a producer is neccessary because it frees the key creatives up from the administrative elements so they can concentrate solely on developing the artistic process to the best of their abilities.

Speaking on D.I.Y. distribution

As a result of my presentation to the Sydney Film Festival short film finalists on independent distribution for short films, I have been asked to speak at Metroscreen on DIY distribution.

Imagine having 3 million people see your film or thousands of people paying to download your content. At the next Metro Screen Connect event you can gather together with three industry experts who have helped many independent film projects, TV concepts and online content find and build audiences.

Come along to Metro Screen to hear from practitioners who have been breaking new ground and making their own rules to engage audiences. From DIY screenings to torrent distribution, find out from the experts what works and what doesn’t and where they see the audience building landscape is heading. What are the alternatives to the traditional distribution paths? How do filmmakers connect to an audience?

Speakers include:

John L Simpson, Titan View Media (The Jammed, Men’s Group, 33 Postcards)
Ahmed Salama, Creative Director DLSHS (The Tunnel, Cedar Boys)
Nick Bolton, Viocorp, (Australia’s leading internet broadcaster)
Guest moderator – Dean Francis, writer/director
#metroconnect

Venue: Metro Screen Studio 1
Paddington Town Hall, Cnr Oatley Rd and Oxford St [Oatley Rd entrance, under the Chauvel Cinema], Paddington NSW 2021

When: 6.00 – 8.00pm Wednesday 29th August 2012
Price: $10 plus booking fee

Book here: http://metroscreen.org.au/events/2012/diy-distribution

Sydney Film Festival ‘Short Film winners’ workshop – online video distribution

Had the great pleasure of being asked to contribute to some workshops for the finalists of the Sydney Film Festival Short Film Festival, sponsored by Dendy

The workshops discussed the move from Shorts to Long Form, and I was asked to demonstrate online video distribution strategies.

My fellow panel experts included Paper Giants producer Karen Radyzner from Dragonet Films Master & Commander / Happy Feet scriptwriter John Collee and John L Simpson from Titan View, responsible for the innovative distribution strategies for The Jammed and Mens Group.

Over the two hours, we had 3 x 35minute groups sessions with the short film finalists comprising Directors, Producers, Writers and Animators, before being treated to lunch at the Chef’s Gallery and then onto Event Cinema’s to see the shorts.

I put together a brief powerpoint with some examples of online video strategies which you can see below.

From the panel discussions, the following observations can be made:
1/ A short film maker either goes for the Festival circuit or for online audiences. Genre often dictates this eg comedy works very well online. Festivals exclusivity restricts online distribution.
2/ The Production Company is just as important to brand as is the project. Think how Blue Tongue Films or Warp Films have such a good following.
3/ A new project can instil new life in an old project. Projects can have long tail effect. Chis Kezelos talked about how how his film Zero is still seeing traffic which always increases when he releases new work – see Zero below.
4/ Producers want to sell their shorts direct to their audiences, as well as through channels such as iTunes, but there is not the check and instant technology to do this. DRM, encryption, security plus online payment systems aren’t developed or integrated enough, and often cost more to implement than the short film makers yearly potential revenue. Paypal’s Digital Goods product can help this, and the Dynamo Media Player looks promising.
5/ Revenue generation isn’t a primary goal for the short film maker but any revenue is good revenue.

Dendy Short films:
Laugh-out-loud, surreal, visually inventive and achingly sensual – the finalists in this year’s Dendy Awards for Australian Short Films contain every shade of the cinematic spectrum. The line-up includes three titles selected for the Berlinale (including winners Julian and BINO, two for South by Southwest The Hunter and The Maker and one for Cannes Yardbird. The 10 films are competing for three prizes: the Dendy Live Action Short Award, the Yoram Gross Animation Award and the Rouben Mamoulian Award for Best Director. The ten finalists will screen together on 16 and 17 June and the winners will be announced at Sydney Film Festival’s Closing Night ceremony on 17 June.

Dendy Supporting the SFF short film awards for over 20 years. Proud supporters of the Yoram Gross animation award

ZERO by Chris Kezelos

Slidedeck from AIMIA MIG presentation

Enjoyed attending and speaking at the AIMIA MIG (Australian Interactive Media Industry Association. Mobile Industry Group) yesterday

I gave some facts and stats on the mobile video space, both globally and locally in Australia (via Comscore), showcases our work with Deloitte, Splendour in the Grass and YouTube Symphony, outlined some key issues we find in the mobile video space, and set a challenge for the group to create a live mobile streaming project.

Here are my slides

A more comprehensive version with all the Comscore research is available at this webcast here

Speaking on mobile video at AIMIA MIG

The next Mobile Industry Group meeting is just around the corner and following the results of the survey circulated last month, we now have a new meeting time!

MIG meetings will now be held on the first Monday of the month with the next meeting scheduled for Monday 7th of May from 3:30- 5:30pm.

This month’s meeting is not to be missed; we’ll be joined by Nick Bolton from Viocorp to discuss Mobile Video, Robert Wong (AIMIA Retail Industry Group chair) will present a run down on the retail industry and its strategy for mobile and we will be reviewing the current communications strategy.

As we would like your ideas on guest speakers for the next few meetings, please note the topics for the upcoming months:

Mobility and cross device experiences
Web/hybrid/Native Apps
The minutes from the previous meeting can be found here and the complete meeting agenda can be found here.

Full meeting details are as follows:

Date: Monday 7 May 2012
Time: 3:30-5:30pm
Venue: Nokia Offices: Level 21, 1 Market Street, Sydney 2000