TVC – Volkswagen VolksFest Mate Rates

nick in volkswagen tvc

Watch the TVC here.

TVC – Best and Less

Best and Less TVC 2014

Watch the TVC here

Infographic on sports media consumption

Following in from my helicam post, this infographic from the Perform Group made for interesting reading, and demonstrated the huge role online plays for sports consumption.
It’s not bloody soccer though! Ballgame played with feet equals football. Egg shaped ball game played with hands is rugby.

Australia Consumption Trends

Sydney Homeless Connect

Each year my good friend Andrew Everingham runs the Sydney Homeless Connect event.

Sydney Homeless Connect connects services who can help with people looking for support and guidance. We connect donors who have something useful to give, with people who can benefit from access to high quality products; we connect the sick and vulnerable with medical and personal care they may not otherwise be able access. On the day itself, around 2000 guests and volunteers are connected with one another in an atmosphere of joy and mutual respect.

More information at Sydney Homeless Connect

We were only too happy to provide pro bono services and create a video for the day. We got to meet a few of the ambassadors, though Jude Bolton and I couldn’t trace any relation!

Credits:
Written and directed by Nick Bolton (nickbolton.com.au) and Jonathan Adams
Filmed, edited and graded by Jonathan Adams
Produced by Nick Bolton
Filmed on the Canon C300 at Sydney Town Hall
Thanks to Andrew Everingham and Capital-E

Nick Bolton and Jude Bolton fail to find a genetic connection.
Nick and Jude Bolton

The big man was a huge favourite and what a nice guy he was too.
2013-06-04 14.16.51

Back to school

Last year I was asked to guest lecture at the Masters in Screen Arts & Business course at AFTRS. You can read my blog entry here and see my slide presentation.

It struck me that this was a highly specialised course, with a small number of participants, like-minded people, in a very structured environment. I knew a couple of students on the course, both senior executives in established media companies, and both men I respected. So I sounded them out and they both gushed about the course. Something stirred inside.

It just so happened that it was AFTRS Open Day the next week, so I popped down and met with Head Lecturer David Court. I was anxious about committing because a/ I over commit to everything, and b/ was starting up Feverpitch which takes a lot of time, and c/ funds would be low in year one!

I shared my concerns with David, who understood them and provided some more insight into the course, and it soon became apparent that the pros’ outdid the cons. At the very least, I get some great education and professional development. I’m looking forward to collaborating with other sudents on the course – the next generation of the Australian screen industry whether they are Directors, Creatives, Technicians etc. I hope having the AFTRS MBA on my CV will help with attracting funding in the future. But most of all I’m actually looking forward to learning again. Its a subject matter I’m passionate about, whereas Uni was realy an excuse to get drunk for 3 years.

Only time will tell!

The course boasts:
Be part of the next generation of leaders in the media and screen content industries.

This course will take you through the various disciplines required to become a leader in the media and screen content industries. You will study some of the great texts of politics, economics, and philosophy, learn how to make a persuasive case in business, finance and the public arena, and gain deep insights into leadership and senior management. Working in teams you will formulate an industry brief on public policy and act as a consultant on a ‘live’ case study for a media company. You will also work on a project of your own, supervised by the School’s expert staff. Most importantly, you will be surrounded by a group of highly-motivated, talented peers who will work with you throughout the course, becoming part of your lifelong professional network.

Lavolta Digital Bullets 2 – NBN Benefits

Digital Bullet 2 – NBN Benefits? Watch the episode here

There has been so much talk about the National Broadband Network and it has also become quite politicised. Assuming that the NBN gets built more or less as intended by the current government, what is an area of services that, as a result, might develop more quickly here than overseas? What is one particular area that you think the NBN will bring tangible benefits to Australians and why? Can you give some specific examples?

Thanks to FeverPitch Entertainment for their contribution in this series.
A big thanks to our guests on this digital bullet.

Hannah Schwartz – Ninefold
Nick Bolton – Feverpitch
Mark Britt – Mi9
Steve Fanale – AppVillage
John Butterworth – AIMIA
Peter Williams – Deloitte Touche Tohmatsu
Fiona Bendall – Bendalls Group Digital Intelligence
Brad Howarth – A Faster Future
Tony Faure – Pollenizer, Dealised & Torque
Robert Wong – iNC Retail Digital Network
Jane Huxley – Industry Consultant
Michelle Deaker – OneVentures
Paul Fisher – IAB
Jennifer Wilson – Project Factory
Oliver Weidlich – Mobile Experience
Simon Goodrich – Portable & AIMIA
Tim Burrowes – Mumbrella, Encore, Focal Attractions
Ian Gardiner – Viocorp

Frost & Sullivan – Australia’s online video market ‘to grow to $442m over next five years’

The proliferation of mobile devices a key growth factor

SYDNEY, Nov. 5, 2012 /PRNewswire/ — The rapid proliferation of mobile devices and insatiable demand by younger consumers has driven further demand for online video among Australians and led to a record year of growth in the online video advertising market, according to the latest Frost & Sullivan report into the market.

An overwhelming majority (94%) of 15 to 17 year olds now watch TV shows and/or movies at least once a month on a desktop / laptop. Smartphones and tablets are playing a key role in the delivery of online video with two-thirds of smartphone users watching short video clips on average at least once a month. The rise of mobile devices is also leading to much higher levels of multi-tasking across different devices and platforms with social media being a key facilitator of this experience.

These are among the findings in Frost & Sullivan’s latest report of The Online Video Market in Australia, written in association with TVN. The report draws from Frost & Sullivan’s inaugural Australian Online Video Usage Trends Survey conducted in May 2012, examining the online video consumption behavior of 1,000 Australians between the ages of 15 and 65.

Phil Harpur, Senior Research Manager, Australia & New Zealand ICT Practice, Frost & Sullivan, said, “The online video advertising market grew by 58% in the 12 months to June 2012 to reach $86 million, faster than any previous year. A growing number of ‘light’ TV watchers are now watching online video across a range of devices while 40% of tablet owners are accessing their tablet as they watch traditional TV, always or most of the time”.

The rise of mobile devices presents challenges and opportunities
Pete Ostick, TVN Managing Director, said the rise of viewing video content on mobile devices presented both challenges and opportunities for advertisers. “Brands need to find new ways to reach their audiences as more of us turn to our mobile devices during TV ad breaks or choose to watch more long form content online,” he said.

Indeed, TV programs and full length movies have become mainstream activities with both now viewed by nearly half of all tablet users at least once a month. Short video clips remain the most popular with 39% of tablet owners viewing these on most days.
“Tablets are significantly changing entrenched TV user behaviour patterns. Around half (51%) of tablet owners indicated that using a tablet has to some degree reduced the amount of time they spend watching TV shows or movies. As tablet penetration rises and behaviour patterns become more established, the impact that tablet usage is expected to have on general consumer behaviour is expected to increase.

“Developing engaging and targeted online video advertising campaigns is a key strategy for a growing number of brands as they seek to offset the fall in TV ad engagement and leverage the rise of online video,” Ostick said.

Strong market growth forecast
Frost & Sullivan forecasts strong market growth will continue over the next five years with the market predicted to grow at a CAGR of 39% from 2012 to 2017, increasing from $86 million in 2012 to $442 million in 2017. It is expected to outperform all other major online general advertising segments such as banner ads, advertorials, sponsorships and e-newsletters.

Harpur said there were a number of factors that were securing the online video market’s robust growth into the future. “Attracted by the greater targetability, engagement and interactivity that online ad serving platform solutions offer, agencies and large brands are increasingly seeing online video as an important and crucial part of the overall advertising mix while an acute shortage of inventory remains. In addition, the adoption of the Interactive Advertising Bureau (IAB)’s Digital Video Ad Serving Template (VAST) and Digital Video Player Ad Interface Definition (VPAID) standards have made it more efficient and effective for publishers to monetise their online assets.”

As the online video market matures, three major players are dominating the local market being TVN, a media and technology company dedicated to internet TV; Smartclip, Adconion’s video offering; and Tube Mogul.

Frost & Sullivan’s report Australian Online Video Market 2012 forms a part of the Frost & Sullivan Australian Digital Media Research program. All research services included in this subscription provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants. For media queries and more information please send an e-mail with your contact details to Donna Jeremiah, Corporate Communications, at djeremiah@frost.com.

Online Video Soars – Neilsen

Article appeared in B&T Magazine “Online video audiences soar”
Lucy Clark
31st October 2012

More than three-quarters of online Aussies are watching video content through the internet, research by Nielsen has revealed.

There is also a big gender gap, with males dominating online video consumption – they watched 63% of all video streams.

Matt Bruce, managing director of Nielsen’s media group, said: “With marketers looking to quantify the efficiency of their online advertising investments, our new online video measurement tool, Nielsen VideoCensus, offers powerful insights into the reach of this engaged market.”

The average online video viewer watched five hours and 23 minutes of video streaming in September. Nielsen’s research also revealed that almost 12 million Australians watch videos online.

Those aged 18 to 24 spent the most time viewing content (an average of more than 11 hours in September), despite making up only 13% of the overall audience. The over 50s made up the biggest audience segment at 31%, but they watched the least amount of content (an average of two-and-a-half hours).

Paul Fisher, chief executive of IAB Australia, said: “Online video consumption in Australia is booming and the release of this data is very timely as media planners and their clients look to maximise their video investment across broadcast and online in the lead to the busiest retail period of the year.

“If the old advertising adage ‘the dollars follow the eyeballs’ is true, then this data will accelerate the investment in online video advertising.”

Fisher added: “The IAB will continue to work with Nielsen to endorse VideoCensus. Our goal is to provide the Australian media industry with the most accurate suite of online video consumption data and standardised metrics, which will take us a significant step closer to true cross media audience measurement.”

Commentary for panda webcast

The Viocorp Singapore office secured a rather unique project with their client Singapore Zoo.
Two giant pandas were being transferred from China to Sinagpore as part of a 20year trade relationship.
Viocorp used our liveBox to live stream direct from the tarmac at Changi Airport and streamed live to the web.
I was asked to do the live audio commentary for the 90 minute webcast which was an extraordinary long time to commentate for, especially with no one to discuss with. The Facebook and twitter feeds accompanying the live stream provided much needed inspiration.

I had to do a lot of preparation and have plenty of fact sheets up my sleeve to refer to. Furthermore, the phonetics of the people and places involved in the event, was a tricky aspect – I had all of them phonetically written on reference sheets to refer to.

MISSED THE LIVE WEBCAST?
For those of you who missed the historic LIVE webcast of Kai Kai and Jia Jia’s arrival, you can view the webcast at http://pandas.riversafari.com.sg/. The webcast is viewable on all PC, laptops, tablets and mobile devices.