Pringles – need help handling the flavour

Mediacom recently asked me to cast some actors for a new campaign for Pringles
Here’s the blurb below – give them a ring for a rather different take on the Customer Helpline experience!

We, at Pringles Australia, realise that some of you might need help in handling the flavour of our incredible chips. Therefore we’ve set up this support line, feel free to call 1800 FLAVOR. Calls are free on landline, on mobiles will incur a fee.


Stunning. Random. French.

Ok its got nothing to do with film, theatre or new media but it’s a damn nice picture of The Eiffel Tower!

Marketing: An exhaustive history #infographic

This article courtesy of Marketing Magazine, via a post on The HubSpot Blog

The history of marketing? Such a broad topic surely needs a very long infographic, right? Right.

This timeline, from the folks over at the HubSpot Blog, spans five centuries of channels since Gutenburg invented movable type (not to mention the millennia preceding that), all the way up to today’s age of instant, global mass communication and new media.

Gadget of the week – smart televisions

Gadget of the week – smart televisions.

Article by Simon Sharwood in My Businss
‘Smart’ televisions are a hot topic at the annual Consumer Electronics Show. We think they’re important because they will change consumer behaviour by bringing the Web into the lounge room.

The annual Consumer Electronics Show in Las Vegas is a four-day orgy of new gadgetry that sets agendas for the coming year. About 140,00 people attend, which strains even Las Vegas’ capacity for hotel rooms.

In 2011 the show’s big sensation was tablet computers, as several manufacturers lined up to take on the iPad.

So far, the 2012 event has generated a lot of excitement about ‘Smart’ TVs that can go online and deliver on-demand video.

Sarah Blackwood crowdfunding her new single

You may have seen Walk of the Earth‘s cover of Gotye‘s classic ‘Somebody That I Used To Know’ – 5 people all playing one guitar!

Not only a talented bunch but I also liked their innovative approach to attracting audiences. I’m sure Gotye approves as well.

So I clicked the link to find out more about the rather attractive and extremely talented Sarah Blackwood and came across yet another creative and inspiring method to attract audience and sell product. Sarah has hand painted 500 vinyl covers and made them available for sale via PayPal

I’ll let Sarah explain it here

And watch the making of the video here

Just love how Sarah has gone direct to her audience, utilising online video and social networks, in a very creative manner.

Hope it works well for her.

And yes I did buy a vinyl single!


Great initiative from The Arts Council and the NBN

Artists are invited to propose innovative arts projects that utilise next generation high-capacity broadband enabled by the National Broadband Network. The Broadband Arts Initiative will support artistic teams with up to $100,000 to develop and present their project enabled by the NBN.

Expressions of interest for the Broadband Arts Initiative are due to the Australia Council by 15 February 2012. See complete application guidelines for eligibility and selection criteria for this initiative and contact Australia Council staff to discuss your proposal ideas.

More info here:

More judging – The Aimia Awards

Very much looking forward to this years judging of the Aimia Awards, the 18th in total which is a commendable effort for the digital industry.
I’ve won a few in my time which is a great thrill and honour.

Got a great category this year as well – Entertainment! I’ll post some thoughts on my judging after the Awards ceremony.

The party is always a great great night, and usually a rather painful morning after!

Last years was at Sydney’s Cockatoo Island and it was obviously popular as its returning there again in March 2012.

Bondi Dreaming Trailer is live

Check out

Written and directed by Sam Atwell
Executive Producers: Sam Atwell and Nick Bolton
Produced by Nick Bolton
DOP: Rodrigo Vidal Dawson
Camera Assistant: Stu Heppell
Sound: Danny Corcoran
Gaffer: Dan Young
Make up: Monica Morales
Runner: Tim Burns
Photography: John Dunn
First AD: Steve Fanale
Sound design and music: Alon Ilsar
Editor: Anthony Beach

Cast in order of appearance

Greg Hatton
John McNeill
Kate Ritchie
Alexandra Parkes
Annie Byron

A big thank you to Nic Godoy at Panavision Australia – hire their awesome camera gear from Nic!

Shot in the Eastern Suburbs of Sydney on Saturday 9th July on a Canon 5D

Screen Australia release ‘Beyond the box’ research

Attended a function held by Screen Australia today at The Museum of Sydney. Viocorp were filming the event for an on-demand webcast which we’ll have up soon.
It was great to see Screen Australia commission the research into consumer viewing behaviours. They estimated that all Australian films released in the last 3 years have been seen 101million times whereas total theatrcial views amounted toy about 10million views. i other words, a ten fol;d increase in total views across new online delivery platforms