Infographic: Online video snapshot

Article courtesy of the damn nice chaps at Marketing Magazine
I didn’t ask them if I can reproduce it but Sean and the boys wont mind as i gave them some of the info!
Check out the live webcast I did with Amy Weinberger, Vice President of ANZ for comScore

Online video’, a format ‘traditionally’ entailing short rather than long online clips, is the subject of Marketing’s latest infographic investigation.
The point that emerges most strongly out of our visualisation of comScore’s data is the rapid increase in the amount of video being consumed and the increase in the amount of time spent watching as more long form content moves online. These findings point to a future where connected TVs merge what is considered online video today and traditional broadcast television.
But while we wait for that future to arrive, there are a number of other evolutions taking place in the consumption of video through PCs, mobile devices and apps on smart TVs.
The average online video watcher consumes 158 clips per month or 14.3 hours of video. Men dominate, accounting for two-thirds of time spend watching, the reason for which we won’t hazard a guess other than to point out that adult themed video is the seventh most watched category, reaching almost one in four Australians!
The news media’s shift towards video content is being led by ninemsn (aggregated under Microsoft’s banner) and Yahoo!7, who registered higher viewer numbers in April than Fairfax and News Ltd. In the battle of the big digital newspaper groups, News eclipsed Fairfax by 200,000 views but did not hold the audience per video for quite as long.
Data brought in from comScore’s US analysis shows that one-third of viewers regularly use the internet for TV show consumption, via services such as Hulu and Ooyala. This behaviour skews heavily towards younger audiences with almost one in two 18-34 year olds regularly watching long form TV content via the internet.

Slidedeck from AIMIA MIG presentation

Enjoyed attending and speaking at the AIMIA MIG (Australian Interactive Media Industry Association. Mobile Industry Group) yesterday

I gave some facts and stats on the mobile video space, both globally and locally in Australia (via Comscore), showcases our work with Deloitte, Splendour in the Grass and YouTube Symphony, outlined some key issues we find in the mobile video space, and set a challenge for the group to create a live mobile streaming project.

Here are my slides

A more comprehensive version with all the Comscore research is available at this webcast here

Viocorp webcast – Online video state of the nation, with Comscore

On the same morning as the Splendour / Symphony live webcast, I also moderated a session with ComScore, looking at consumer behaviour trends globally and locally with online video.


The 30 minute panel discussion with Amy Weinberger of comScore outlines the latest trends in online video that you need to know for 2012.

There are some significant shifts happening in online video consumption in Australia, including:

Online video minutes viewed in Australia up 92% on last year
Hours per viewer up 75% on last year
The average Australian now spends nearly 3 times as many hours watching online video as they do on social networking
Australia ranks 5th in the world for browsing from tablets and mobile devices

Duration 30 Minutes
Date Friday 16 December 2011 at 3:34 PM (GMT +11 hours)
Presenter Nick Bolton, Media and Entertainment Sector Manager, Viocorp
Panel Amy Weinberger Vice President comScore, Australia and New Zealand

Watch the webcast here