David Jones Fashion Show

A big night in the fashionista’s calendar and a big night for Viocorp – the summer launch of the David Jones fashion range. Miranda Kerr flew in especially for it. Viocorp were on hand to live stream the parade direct into David Jones. Last year we streamed it into their Facebook channel.

Production was trickier this year as Arena were present to film it for Foxtel so the camera crews got quite close.

We delivered it cross platform across web, mobile and tablet (see photo below) and very beautiful it looked too – the streaming quality I’m talking about of course.

Mwah mwah darling

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First David Jones Live Stream is great success

The e-commerce / online retail space is going through a period of intense change as consumers elect to purchase online instead of physically in store. Retailers have had to adapt to this rapidly changing business model to reflect this consumer behaviour.

Social media and video leads the way in helping retailers connect with consumers.

At Viocorp, we’re integrating on-demand video solutions into shopping catalogues for companies like Supre and Matt Blatt

Last night, in conjunction with digital agency Visual Jazz we did the first live stream for David Jones into their Facebook account.

The live stream went direct into Facebook and was delivered cross-platform into web, mobile and tbalet.
Below are some screen grabs of me watching the live stream on my iPad, iphone and browser.


Results
Over 7000 streams were recorded during the hour, long live stream.

Here is the on-demand highlights clip for the fashionistas out there

I have a date with Miranda Kerr.

Well, sort of. Viocorp will be live streaming the David Jones Fashion Week show on Wednesday 15th Feburary, starring the gorgeous Miranda Kerr.

Its through our good friends at Visual Jazz, one of the best digital agencies in Australia, who look after the DJ digital account.

What is of interest is that 3weeks ago when we first started scoping the project, there are 60k followers on the David Jones Facebook page, and through the media spend about the live stream, the number has jumped to over 100,000 events.

There’s a great article in the Sydney Morning Herald at the weekend promoting the event.

Anyhoo, tune in on Wednesday 15th February via the David Jones page on Facebook.

I dont think Orlando has anything to worry about….