The Social TV Factor – white paper from Futurescape

The Social TV Factor – white paper

How Social TV impacts the TV business

Download the free 18 page white paper on the latest developments in the fast-moving Social TV sector.

Adapted from Futurescape’s strategy report, Social TV.

BMW Tate Live: Performance Room

BMW Tate Live: Performance Room is an innovative series of performances broadcast viewable exclusively online around the globe, as they happen.

Five artists each present works for the BMW Tate Live Performance Room beginning with choreographer and dancer Jérôme Bel on 22 March 2012 and continuing monthly with Pablo Bronstein, Harrell Fletcher, Joan Jonas and Emily Roysdon. Audiences can pose questions to the artist and curators, and interact with other viewers via social media.

You are invited to enter the online BMW Tate Live Performance Room via Tate’s YouTube channel at 20.00 hrs in the UK and at exactly the same moment across the globe on the specified dates.

So if you are on the East Coast of America, log on at 15.00 hrs for a mid-afternoon art break, if you are located in Europe then join us at 21.00 hrs for an evening performance and for those in Russia, needing some late night art at 23.00 hrs.

The global audience are encouraged to chat with other viewers via social media channels during the performance and to put questions to the artists or curator following it using Tate’s social media channels on Twitter, Facebook and YouTube and the Twitter hashtag #BMWTateLive.

This ground-breaking series is completely unlike anything Tate has done before.
The events will be broadcast live to anyone with an internet connection, bringing the global community together to experience the Tate programme simultaneously wherever you are in the world.
Each performance will be archived and available to view online at a later date.

See Jérôme Bel online on 22 March, Pablo Bronstein on 26 April, Emily Roysdon on 31 May, Harrell Fletcher on 28 June and Joan Jonas later in the year.

BMW Tate Live is a partnership between BMW and Tate, which focuses on performance, interdisciplinary art and curating digital space.

BMW Tate Live: Performance Room is the inaugural strand of the partnership and features five commissions in 2012.

Tomorrow, When the War Began is to become the first film to be released on the social network at the same time that it hits cinemas in the US.

Simultaneous distribution launch on theatrical and online via Facebook for Aussie film. Huge news!

Article appeared in The Next Web

Facebook is about to get it first box office coup as Tomorrow, When the War Began, an Australian smash hit title, is to become the first film to be released on the social network at the same time that it hits cinemas in the US.

I have a date with Miranda Kerr.

Well, sort of. Viocorp will be live streaming the David Jones Fashion Week show on Wednesday 15th Feburary, starring the gorgeous Miranda Kerr.

Its through our good friends at Visual Jazz, one of the best digital agencies in Australia, who look after the DJ digital account.

What is of interest is that 3weeks ago when we first started scoping the project, there are 60k followers on the David Jones Facebook page, and through the media spend about the live stream, the number has jumped to over 100,000 events.

There’s a great article in the Sydney Morning Herald at the weekend promoting the event.

Anyhoo, tune in on Wednesday 15th February via the David Jones page on Facebook.

I dont think Orlando has anything to worry about….

Another Crowdfunding venture – Kate Toon’s poetry, via Pozible

My good mate Kate Toon yet again puts her hand up for the hardest working mum award! I’ve known Kate for well over a decade when we both emigrated to Oz and worked for Singleton Ogilvy & Mather‘s first interactive division in 1999.

We lost touch for a few years when Kate returned to England ( it was pre Facebook!) but met up again when Kate returned to Sydney in 2007ish, and through our mutual interest in film, theatre and digital media have become good friends.

I was thrilled to produce and direct the short film of her award winning play ‘Bomb Disposal‘ which we renamed ‘The Postcard

Anyhoo, as well as Mum, SEO and copywriting guru, and playwright, Kate is about to become a published poet, using Pozible to raise funds,

Check out her project here

Hope you can spare a few bob to help her in her cause.

No sooner had I published this post, saw this article in Screenhub – an interview with Pozible Founder Rick Chen

Rick Chen: everything is Pozible
by: Anne Richey
Screen Hub

Wednesday 25 January, 2012
In a world where everything costs money and funding grants are scarce, how do you find the resources to create your masterpiece? The impossible just became Pozible.

The crowdfunding site Pozible has been operating for around 18 months now, and although it’s still quite a new concept, it’s going well. They currently have around 200-300 large projects listed, across various artforms including film, art, community, design, fashion, photography, technology and writing.

Pozible co-founder Rick Chen pointed out that people are becoming more and more comfortable with the crowdfunding concept, and they’ve found that around 40% of these projects are successful at raising their target amount.

The projects which tend to work the best on the site are those which “have a project creator with a real passion,” according to Rick. He’s found that it doesn’t matter what they’re doing as long as they have a passion for it. It also helps if friends and family are aware of the project. “That sort of thing generally works really well because once you put it out…you receive support from people you know instantly,” Rick said. He added that it also works very well for people with a large fan base such as musicians or filmmakers.

Around 37% of the projects listed on the site are from filmmakers.

If the target amount is reached, any amounts above and beyond the 100% are also transferred to the artist. There’s no upper limit and the portal remains open right up to the deadline. Some projects have raised 200% or 300% more than they were aiming for.

If the target amount isn’t reached, then no money is transferred.

Pozible generally takes 7.5% of donations in administrative costs, but this is reduced to 5% if people are members of their partner organisations. Their partners include APRA/ACMOS, QPIX, Emerging Writers’ Festival, Sydney Film School, Metro Screen, Creative Sydney, Wide Angle Tasmania and ANAT.

They work with some government agencies as well, including Music Victoria and Music NSW. They also have people referred to their site through government agencies when they’re ineligible for grants.

Charitable projects aren’t supported by Pozible at the moment as they have traditional and stable funding strands. They instead “wanted to open a new door to the creative industry, which generally doesn’t have a lot of options to raise money for their projects.”

Rick became involved through the Sydney arts scene. He and co-founder Alan Crabbe were working with a lot of digital artists, and they found that many of the artists were looking for a way to pre-sell their goods. Providing a platform for crowdfunding seemed like the best way to achieve this goal.

At the time, Pozible was called Fundbreak. The change of name occurred when they discovered that they couldn’t get the ‘Fundbreak’ registered as a business name.

Ross Hill, the co-founder of The Awesome Foundation in Melbourne with Edward Harran, works in the same office as Rick. Rick has known him for a long time, and a collaboration with them was always on the cards.

Rick described how the decision to join forces came very naturally, and surprised none of their co-workers in their creative office area. It’s also had a very positive reaction from the public, and “people see that sort of thing more and more in the future as well, and from our end, we wanted to push it even more into other philanthropic foundations, even government grants in the future if that’s possible.”

Rick will be a member of the second Awesome Foundation which is starting up in Melbourne. They’ll be giving out their first grants on 22nd of February at a Mega Grant Party. Their first grant will be for $3,000 plus.

They’re fundraising for the party on Pozible, and people who donate $50 to the party are able to vote for the recipient of the Mega Grant.

Generally though, anyone who applies through the Awesome Foundation website or through the Pozible website is put into a pool, and the top ten will then be taken to the board and the one with the most votes wins the money.

The aim is to donate $1000 to one project each month with no strings attached. The criteria is that the recipient must have ‘the most awesome crazy brilliant idea as voted by the foundation.’

Rick suggested that for filmmakers in particular, it would be an excellent time to apply for The Awesome Foundation grant and to list their projects on Pozible.

Anne Richey
Anne Richey is a screenwriter and Screen Hub’s assistant editor.

It’s all about me – Intel’s The Museum of Me

Okay so sometimes one can be a bit suspicious of allowing companies to ‘connect’ to my data within Facebook but sometimes you have to throw caution to the wind.

Really like Intel‘s new campaign ‘The Museum of Me’ which creates a virtual museum of your photos, friends, most used words and more.
Its quick and easy, and fits in perfectly with Intel’s brand value proposition of making computing quicker and more effective.

Create and explore a visual archive of your social life at

Here’s mine:

Intel 'The Museum of Me'