Amon Tobin Front Row

The final live stream we did for Vivid this year was the one I anticipated the most. Amon Tobin‘s ISAM show has toured the world for a few years now (see my blog post). Video mapping is used on a series of cubes to display vibrant, futuristic visuals.

I’m not a massive fan of Tobin’s music – undoubtedly talented, but the lack of melody and harmony renders his electronic squelching landscapes somewhat cold for me. However, the way he immerses the music with the visuals creates an impressive synergy and I was blown away with the sheer audacity of what he presented last night.

Below are a number of screen shots taken via Google’s Front Row system, designed by Make Agency at Mark. Viocorp provided the live video streaming, and its been a pleasure to work on this world first project.

Via FRONTROW, you control the camera. Pan, zoom, and take your shot. Then edit and share with your friends.

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Viocorp webcast presentation – Splendour in the Grass and YouTube Symphony Case studies

Last December, I had the privilege of hosting a live webcast from the MCM
at Fox Studios in Sydney discussing cross platform delivery of content.
I was joined by experts from YouTube and Sound Alliance to discuss some of the most effective campaigns of the past year
For example, Splendour in the Grass was live streamed into YouTube, (web, mobile and tablet – see photo below) sponsored by Virgin Mobile. Over 250,000 fans logged into to see sets from Elbow, Coldplay and more

You can watch the webcast to also learn how an Australian YouTube live broadcast set a world record for viewers (YouTube Symphony and 30million viewers!)

Duration 30 Minutes
Start Date Friday 16 December 2011 at 4:49 PM (GMT +11 hours)
Presenter Nick Bolton, Business Development, Media and Entertainment, Viocorp
Panel: Felicity McVay, Strategic Partnerships Manager, Google YouTube
Andrew Walsh, Client Services Director, Sound Alliance
Watch the webcast here

Some press in IT wire

I got interviewed ooh at least 3 months ago by Richard Raber for IT Wire, Australia’s most read independent technology news source. on the role that online video plays for brands these days
I’d completely forgotten about it when my Google Alerts brought the following article to my attention

Web video content a steady and powerful creeper

I recently chatted with Nick Bolton, Head of Media and Entertainment at internet broadcasting company – Viocorp.
Nick predicts an online future where “brands will become broadcasters”. He foresees a variation on the current model whereby reality TV shows like ‘The Block’ currently has appropriate and loyal sponsors/advertisers. “A franchise like Bunnings will probably have its own TV show streaming on its own IPTV portal with a series of ‘How To’ videos”.
Nick sees a future where every major retailer (and not so major) will have its own online TV channel.