Lavolta Digital Bullets – Apps

Apps have become an extraordinary area of innovation in the past few years, initially triggered by the capability of smart phones and more recently the tablet. There are literally hundreds of thousands of apps available for iOS and Android users in particular. The rise of the ‘app-economy’ has given huge power to gatekeepers like Apple that approve and distribute apps and then take a big cut of any revenue generated from them. Is this proliferation and excitement around apps just a brief fizz in a bottle or is it genuinely the beginnings of a trend that will turn the digital world in significant new directions? Where do you see apps going in the next few years? What are the significant trends to watch? Will so-called ‘web apps’ take over from ‘native apps’?
Big thanks to our guests on this bullet.

Tony Faure – Pollenizer, Dealised & Torque
Simon Goodrich – Portable & AIMIA
Steve Fanale – AppVillage
Mark Britt – Mi9
Paul Fisher – IAB
Fiona Bendall – Bendalls Group Digital Intelligence
Nick Bolton – Feverpitch
Peter Williams – Deloitte Touche Tohmatsu
Tim Burrowes – Mumbrella, Encore, Focal Attractions
John Butterworth – AIMIA
Robert Wong – iNC Retail Digital Network
Hannah Schwartz – Ninefold
Ian Gardiner – Viocorp
Jennifer Wilson – Project Factory
Michelle Deaker – OneVentures
Oliver Weidlich – Mobile Experience
Jane Huxley – Industry Consultant

Watch the Digital Bullet here

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