Infographic: Online video snapshot

Article courtesy of the damn nice chaps at Marketing Magazine
I didn’t ask them if I can reproduce it but Sean and the boys wont mind as i gave them some of the info!
Check out the live webcast I did with Amy Weinberger, Vice President of ANZ for comScore

Online video’, a format ‘traditionally’ entailing short rather than long online clips, is the subject of Marketing’s latest infographic investigation.
The point that emerges most strongly out of our visualisation of comScore’s data is the rapid increase in the amount of video being consumed and the increase in the amount of time spent watching as more long form content moves online. These findings point to a future where connected TVs merge what is considered online video today and traditional broadcast television.
But while we wait for that future to arrive, there are a number of other evolutions taking place in the consumption of video through PCs, mobile devices and apps on smart TVs.
The average online video watcher consumes 158 clips per month or 14.3 hours of video. Men dominate, accounting for two-thirds of time spend watching, the reason for which we won’t hazard a guess other than to point out that adult themed video is the seventh most watched category, reaching almost one in four Australians!
The news media’s shift towards video content is being led by ninemsn (aggregated under Microsoft’s banner) and Yahoo!7, who registered higher viewer numbers in April than Fairfax and News Ltd. In the battle of the big digital newspaper groups, News eclipsed Fairfax by 200,000 views but did not hold the audience per video for quite as long.
Data brought in from comScore’s US analysis shows that one-third of viewers regularly use the internet for TV show consumption, via services such as Hulu and Ooyala. This behaviour skews heavily towards younger audiences with almost one in two 18-34 year olds regularly watching long form TV content via the internet.

Infographic on Australia’s digital evolution

Taken from Marketing Magazine

Keep a close eye on the future. That has been the message to come out of the trend reports on digital, as online behaviour continues to change and evolve rapidly.

Published in March’s issue of Marketing magazine, the infographic below shows some of the changes in Australia’s online behaviour between 2010 and 2011.
Drawn from TNSDigital Life study and Nielsen’s Online Ratings, the data shows shifts in the activities consumers engage in during their leisure time.

As has been well documented, social media use is surging, up by 127% during 2011 and increasing its share of leisure time pursuits by 36%. Australians now spend 9.3 hours per week on social networks. In contrast, email is down 18% year on year, to 3.7 hours of leisure use per week.

Gaming is on the rise, up from 2.1 hours per week to 3.5 hours per week for the average Australian. Weekly gaming on social networks, online gaming sites and gaming consoles is heading towards one in two online Australians, highlighting the gamification trend as one to watch.

Time spent shopping grew 21% to account for 1.7 hours of our online leisure time. On a selff-reported basis, 17% of retail purchases were made via online retailers, with more buying from online retail brands than brand/ manufacturer sites. Amazon was the leading mass merchandising retailer in terms of traffic according to Nielsen.

Multimedia use continues to grow with online video now accessed weekly by 52% of online Australians (81% of sophisticated users).
Music streaming is now accessed weekly by 43% of online Aussies.

This graphic draws on TNS’ online consumer segmentation to contrast how sophisticated internet users (‘Influencers’) against basic internet users (‘Functionals’).

Marketing: An exhaustive history #infographic

This article courtesy of Marketing Magazine, via a post on The HubSpot Blog

The history of marketing? Such a broad topic surely needs a very long infographic, right? Right.

This timeline, from the folks over at the HubSpot Blog, spans five centuries of channels since Gutenburg invented movable type (not to mention the millennia preceding that), all the way up to today’s age of instant, global mass communication and new media.