David Jones Fashion Show

A big night in the fashionista’s calendar and a big night for Viocorp – the summer launch of the David Jones fashion range. Miranda Kerr flew in especially for it. Viocorp were on hand to live stream the parade direct into David Jones. Last year we streamed it into their Facebook channel.

Production was trickier this year as Arena were present to film it for Foxtel so the camera crews got quite close.

We delivered it cross platform across web, mobile and tablet (see photo below) and very beautiful it looked too – the streaming quality I’m talking about of course.

Mwah mwah darling

I have a date with Miranda Kerr.

Well, sort of. Viocorp will be live streaming the David Jones Fashion Week show on Wednesday 15th Feburary, starring the gorgeous Miranda Kerr.

Its through our good friends at Visual Jazz, one of the best digital agencies in Australia, who look after the DJ digital account.

What is of interest is that 3weeks ago when we first started scoping the project, there are 60k followers on the David Jones Facebook page, and through the media spend about the live stream, the number has jumped to over 100,000 events.

There’s a great article in the Sydney Morning Herald at the weekend promoting the event.

Anyhoo, tune in on Wednesday 15th February via the David Jones page on Facebook.

I dont think Orlando has anything to worry about….