The Future of Journalism

Really looking forward to watching this live webcast that we’re producing at Viocorp.

Mumbrella picked up the story:

News Limited: We’re talking to bloggers about paywalls because their influence matters
News Limited will next week continue its paywall evangelising with a live streamed debate aimed at making the case for its digital subscriptiuon strategy.

The format mirrors our very own Desktop Sessions and Future Forums that we’ve been producing for years.

It’s great to see a publisher running with this interactive live format to investigate The Future of Journalism .

We were commissioned to webcast the project by the Edelman PR agency.
You can watch the webcast here

Webcast details:

Duration 1 hour approx.
Start Date Wednesday 14 March 2012 at 12:00 PM
Steve Rubel, EVP Global Strategy & Insights, Edelman
Phil Gardner, Editor-in-Chief, Herald and Weekly Times
Campbell Reid, Group Editorial Director, News Limited
Russel Howcroft, Chief Executive Officer, Australia/New Zealand at Young & Rubicam Brands
Renee Barnes, Journalism Lecturer, RMIT