Lavolta Digital Bullets – Apps

Apps have become an extraordinary area of innovation in the past few years, initially triggered by the capability of smart phones and more recently the tablet. There are literally hundreds of thousands of apps available for iOS and Android users in particular. The rise of the ‘app-economy’ has given huge power to gatekeepers like Apple that approve and distribute apps and then take a big cut of any revenue generated from them. Is this proliferation and excitement around apps just a brief fizz in a bottle or is it genuinely the beginnings of a trend that will turn the digital world in significant new directions? Where do you see apps going in the next few years? What are the significant trends to watch? Will so-called ‘web apps’ take over from ‘native apps’?
Big thanks to our guests on this bullet.

Tony Faure – Pollenizer, Dealised & Torque
Simon Goodrich – Portable & AIMIA
Steve Fanale – AppVillage
Mark Britt – Mi9
Paul Fisher – IAB
Fiona Bendall – Bendalls Group Digital Intelligence
Nick Bolton – Feverpitch
Peter Williams – Deloitte Touche Tohmatsu
Tim Burrowes – Mumbrella, Encore, Focal Attractions
John Butterworth – AIMIA
Robert Wong – iNC Retail Digital Network
Hannah Schwartz – Ninefold
Ian Gardiner – Viocorp
Jennifer Wilson – Project Factory
Michelle Deaker – OneVentures
Oliver Weidlich – Mobile Experience
Jane Huxley – Industry Consultant

Watch the Digital Bullet here

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Speaking on mobile video at AIMIA MIG

The next Mobile Industry Group meeting is just around the corner and following the results of the survey circulated last month, we now have a new meeting time!

MIG meetings will now be held on the first Monday of the month with the next meeting scheduled for Monday 7th of May from 3:30- 5:30pm.

This month’s meeting is not to be missed; we’ll be joined by Nick Bolton from Viocorp to discuss Mobile Video, Robert Wong (AIMIA Retail Industry Group chair) will present a run down on the retail industry and its strategy for mobile and we will be reviewing the current communications strategy.

As we would like your ideas on guest speakers for the next few meetings, please note the topics for the upcoming months:

Mobility and cross device experiences
Web/hybrid/Native Apps
The minutes from the previous meeting can be found here and the complete meeting agenda can be found here.

Full meeting details are as follows:

Date: Monday 7 May 2012
Time: 3:30-5:30pm
Venue: Nokia Offices: Level 21, 1 Market Street, Sydney 2000