Nick Bolton signs for Barca

Breaking Transfer News #deadlineday shar.es/f4cy2

Sadly the pinnacle of my football career was Player of the Year in Sydney’s Eastern Suburbs AA8 league. Yes that means I was in the 8th league.

Anyhoo, this is a lovely bit of simple interactivity here from Sky Sports. It really ticks all the boxes as a brand, and for a channel which always seems a bit too commercial, shows the benefit (the value proposition) of the channel very well. It taps into every football fans dreams of playing for the Bigboys.

I posted the link on my Facebook and Twitter channel and within minutes had received comments and shares. Can see this going very viral.