Deloitte State of Media Democracy 2012 report

Deloitte’s State of Media Democracy report for 2012 points to the continuation of platform convergence and the challenges of achieving a consistent brand or product experience across platforms and devices. Don’t give up on free-to-air TV just yet, but we’d like to watch our Internet content on out TV sets as well.

Read the full report here

Deloitte | State of Media Democracy 2012
http://www.deloitte.com

How are consumer habits evolving in when it comes to media and technology in Australia?

The first edition of the Australian State of the Media Democracy Survey provides a reality check on how consumers between the ages of 14 and 75 are interacting with media, entertainment and information.

This survey reveals a number of key themes, including:

The continuing importance of live TV, notwithstanding the growing importance of ‘my time, my choice’ viewing
The continuation of platform convergence and the challenges of achieving a consistent brand or product experience across platforms and devices
The importance of anticipating consumer preferences to curate the ‘right’ content for consumers
The rise of the tablet and the early signs that is it displacing laptop usage in certain circumstances.
The survey is part of a Deloitte research project which was conducted across the globe, covering Australia, France, Germany, India, Japan, Spain, United Kingdom and United States. The Australian report also contains selective international commentary.

Downloads

State of the Media Democracy Report

Interactive version (50 pages: 4mb). For optimum use on iPad/iPhone, download in iBooks.
(If file fails to download, please click hyperlink again)

Full report PDF (44 pages: 4mb) (If file fails to upload, please click hyperlink again)

The Social TV Factor – white paper from Futurescape

The Social TV Factor – white paper

How Social TV impacts the TV business

Download the free 18 page white paper on the latest developments in the fast-moving Social TV sector.

Adapted from Futurescape’s strategy report, Social TV.

Speaking on mobile video at AIMIA MIG

The next Mobile Industry Group meeting is just around the corner and following the results of the survey circulated last month, we now have a new meeting time!

MIG meetings will now be held on the first Monday of the month with the next meeting scheduled for Monday 7th of May from 3:30- 5:30pm.

This month’s meeting is not to be missed; we’ll be joined by Nick Bolton from Viocorp to discuss Mobile Video, Robert Wong (AIMIA Retail Industry Group chair) will present a run down on the retail industry and its strategy for mobile and we will be reviewing the current communications strategy.

As we would like your ideas on guest speakers for the next few meetings, please note the topics for the upcoming months:

Mobility and cross device experiences
Web/hybrid/Native Apps
The minutes from the previous meeting can be found here and the complete meeting agenda can be found here.

Full meeting details are as follows:

Date: Monday 7 May 2012
Time: 3:30-5:30pm
Venue: Nokia Offices: Level 21, 1 Market Street, Sydney 2000