Online viewing boosting long formats says Screen Australia

The number of Australians watching long-form content like movies and TV dramas online is increasing, according to research from Screen Australia.

The group has released the first report looking at Australian’s motivations for their choices of viewing, which it says is good news for TV and cinema, with 57% saying they watched more films, documentaries and dramas in the last year.

While more people are watching online content, most see it as a complimentary entertainment source and prefer to consume their shows on larger screens.

Screen Australia’s chief executive Dr Ruth Harley said: “It is encouraging to learn that long-form narrative is not a lost art in the online space and that online viewing is not limited to the world’s funniest bloopers,”

“In fact, 8.5 million Australians over 14 years old have watched films, drama and documentary online in the last year, with over a third highly engaged on a monthly basis.”

The study shows 70% of people searched actively for a title as opposed to browsing content, with many citing the ever-expanding portfolio of content as the reson for this.

Dr Harley added: “Often a viewer’s first consideration is not the content. It might be socialising at the cinema or unwinding in front of the television after putting the kids to bed.

“These schedule-based platforms provide highly targeted and curated programming to an audience largely ‘leaning back’. But when it comes to on-demand viewing, which is a ‘lean in’ medium, it is a far more active choice.”

Unsurprisingly, social media also plays a large part in influencing people’s decision what to watch, with the report highlighting a group called Connectors who influence these decisions most.

The study shows more than a third of Twitter users will seek out online reviews from peers before opting to watch something, and 50% will post their thoughts on content afterwards.

“You can’t control word of mouth but you may be able to influence it by communicating with the right tools to the most engaged audiences,” said Dy Harley.

“The challenge is clear. Creative, dynamic efforts are needed to ensure audiences continue to stay with Australian stories in an increasingly competitive multi-screen world.”

Deloitte State of Media Democracy 2012 report

Deloitte’s State of Media Democracy report for 2012 points to the continuation of platform convergence and the challenges of achieving a consistent brand or product experience across platforms and devices. Don’t give up on free-to-air TV just yet, but we’d like to watch our Internet content on out TV sets as well.

Read the full report here

Deloitte | State of Media Democracy 2012
http://www.deloitte.com

How are consumer habits evolving in when it comes to media and technology in Australia?

The first edition of the Australian State of the Media Democracy Survey provides a reality check on how consumers between the ages of 14 and 75 are interacting with media, entertainment and information.

This survey reveals a number of key themes, including:

The continuing importance of live TV, notwithstanding the growing importance of ‘my time, my choice’ viewing
The continuation of platform convergence and the challenges of achieving a consistent brand or product experience across platforms and devices
The importance of anticipating consumer preferences to curate the ‘right’ content for consumers
The rise of the tablet and the early signs that is it displacing laptop usage in certain circumstances.
The survey is part of a Deloitte research project which was conducted across the globe, covering Australia, France, Germany, India, Japan, Spain, United Kingdom and United States. The Australian report also contains selective international commentary.

Downloads

State of the Media Democracy Report

Interactive version (50 pages: 4mb). For optimum use on iPad/iPhone, download in iBooks.
(If file fails to download, please click hyperlink again)

Full report PDF (44 pages: 4mb) (If file fails to upload, please click hyperlink again)

The world’s first spoken-word trending engine at TEDx Sydney

Viocorp have been a supporter of TEDx Sydney for many years now, streaming the sessions to the ABC and YouTube channel. This year though we were asked to be involved with something just a little bit different!

Below is the copy from the press release that appeared in Ad News.

Clemenger BDDO Sydney took to the recent TEDx ideas festival, rolling out a giant real-time, Twitter-based technological installation.
The agency described it as “the world’s first spoken-word trending engine”.

Dubbed ‘Mimeisthai‘, the installation aimed to dramatise the event’s theme of ‘Real.Live.Now‘ and visualised the flow of ideas around the room in real time, instantaneously feeding them back to the audience.

The installation required an array of directional and parabolic microphones to be strategically placed throughout the theatre, each connected to a unique speak-to-text engine. Snippets of conversation were then fed through the microphones as data, with their tone, location and intensity each analysed. The phrases were then broadcast onto the main screen as graphic art.

The result? A compelling and engaging look inside the minds of hundreds of forward-thinking creatives, encompassing obscure fleeting thoughts to profound statements.

Clemenger BBDO Sydney digital creative director, James Theophane, said the installation was inspired by the technological advances particularly in the gaming industry, and the knowledge that Wi-Fi has essentially “set us free”.

“Flapping arms and wiggling bums have fast replaced controllers and remotes in the gaming industry. As technologies governing social media advance, this too will experience an influx of invisible technology.

“In the not-so-distant future, idea exchange forums such as TEDx Sydney will contain spaces like Mimeisthai for people to share ideas, thoughts and conversations instantly across multiple channels, without the use of smartphones, laptops and other barriers. The wires, and controllers become invisible.”

Clemenger BBDO Sydney executive creative director, Paul Nagy, added: “Watching live conversations and ideas flock around a room is truly a thing of beauty.”

Speaking on mobile video at AIMIA MIG

The next Mobile Industry Group meeting is just around the corner and following the results of the survey circulated last month, we now have a new meeting time!

MIG meetings will now be held on the first Monday of the month with the next meeting scheduled for Monday 7th of May from 3:30- 5:30pm.

This month’s meeting is not to be missed; we’ll be joined by Nick Bolton from Viocorp to discuss Mobile Video, Robert Wong (AIMIA Retail Industry Group chair) will present a run down on the retail industry and its strategy for mobile and we will be reviewing the current communications strategy.

As we would like your ideas on guest speakers for the next few meetings, please note the topics for the upcoming months:

Mobility and cross device experiences
Web/hybrid/Native Apps
The minutes from the previous meeting can be found here and the complete meeting agenda can be found here.

Full meeting details are as follows:

Date: Monday 7 May 2012
Time: 3:30-5:30pm
Venue: Nokia Offices: Level 21, 1 Market Street, Sydney 2000

LinkedinLabs – Visualisation Map

Nice little project from LinkedIn mapping your followers
Not quite worked out the colour groupings ( i think its by job function – geographical disepersion would also be interesting) but nice idea, and worked quickly and seamlessly.

Do your own at LinkedIn Labs

eBook: Online video strategy, innovation and technology for brands and businesses

I’ve worked on a few projects for The Terrapinn Group over the years and been asked to talk about online video at The Internet Show in Melbourne.

I met Simon Crompton-Reid the Digital Content Director in London when we were pitching for the global online video platform tender. We got down to the last two and mainly lost because we didn’t have a presence in London.

As part of the promotion behind the new show On-Live that Simon and his team are developing in London

Simon has asked industry experts to contribute to a book they are launching to support the conference.
A very shrewd way to rise above the clutter and demonstarte some thought leadership

It’s bound to be a huge success with my little contribution in it!

You can download the book from here:
http://www.terrapinn.com/template/live/documents.aspx?e=5335&d=6062