Telstra ‘Smarter Business’ magazine

Telstra Smarter Business magazine recently commissioned me to write an article on how to get your next big idea funded. I was able to draw on good friends Steve Fanale at App Village, Ian Gardiner at Viocorp and Innovation Bay. As A Pozible Ambassador, I got to know Alan Crabbe at Pozible, and had good chats with Mick Liubinskas at Pollenizer, and Rob Antulov at Venture Advisory

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Enjoy the article – There is a nice breakdown of where to go for advice, what questions to ask, characteristics required, and lessons to learn. Good luck!

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Speaking engagement at the Viocorp event ‘The Age of Enterprise Video’

Viocorp ran their annual event The Age of Enterprise Video at the Museum of Contemporary Art on Tuesday 1st October 2013.
I was asked again to deliver a session, this time on Developing a Video Strategy Framework, alongside expert speakers from Deloitte, KPMG, RedBull, Melcrum, ANZ, and IOOF.

Watch the video here
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And view the slides here

The Viocorp Enterprise Communications forum brings together digital leaders from Red Bull, Deloitte, BT Investment Management and the IOOF as well as industry leaders from Akamai and Melcrum to share inspiration, strategic insights and practical advice on successful online video strategies.
From research on why video can be so impactful, to inspirational content development strategies, this forum is designed to help you take advantage of the technology trends that the switched on, mobile organisation offers.
Each presentation will be followed by a Q&A session so you can engage directly with our expert panellists.
Keynote Case Study: Red Bull Stratos – Christie Poulos, Former Head of Content (Moving Image) for Red Bull UK
Employee Engagement: Research on Video Internal Communications – Jonathan Champ, Melcrum
Content marketing: 3 Strategies for Video Content Production
In-house studio – Deloitte
iPhone DIY – BT
Production companies – IOOF
Protecting your IP: Online Video Security – David Habben, Akamai
Developing a Video Strategy Framework – Nick Bolton, TEN ALPHAS

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Lavolta Digital Bullets – Apps

Apps have become an extraordinary area of innovation in the past few years, initially triggered by the capability of smart phones and more recently the tablet. There are literally hundreds of thousands of apps available for iOS and Android users in particular. The rise of the ‘app-economy’ has given huge power to gatekeepers like Apple that approve and distribute apps and then take a big cut of any revenue generated from them. Is this proliferation and excitement around apps just a brief fizz in a bottle or is it genuinely the beginnings of a trend that will turn the digital world in significant new directions? Where do you see apps going in the next few years? What are the significant trends to watch? Will so-called ‘web apps’ take over from ‘native apps’?
Big thanks to our guests on this bullet.

Tony Faure – Pollenizer, Dealised & Torque
Simon Goodrich – Portable & AIMIA
Steve Fanale – AppVillage
Mark Britt – Mi9
Paul Fisher – IAB
Fiona Bendall – Bendalls Group Digital Intelligence
Nick Bolton – Feverpitch
Peter Williams – Deloitte Touche Tohmatsu
Tim Burrowes – Mumbrella, Encore, Focal Attractions
John Butterworth – AIMIA
Robert Wong – iNC Retail Digital Network
Hannah Schwartz – Ninefold
Ian Gardiner – Viocorp
Jennifer Wilson – Project Factory
Michelle Deaker – OneVentures
Oliver Weidlich – Mobile Experience
Jane Huxley – Industry Consultant

Watch the Digital Bullet here

Guest lecturing at AFTRS – 3 hr online video masterclass

Nathan Anderson at Envelop Entertainment teaches the AFTRS Graduate Diploma in Screen Business course
The course takes you through the various disciplines required to become a successful media executive, screen producer, or business owner. You learn the basics of financial analysis and how to build a persuasive business case. You will critically evaluate your own managerial abilities, and learn effective methods for leading creative teams. On top of this, you will work on a business or creative project of your choosing, and develop it to the point of market readiness. Most importantly, you will be surrounded by a group of highly-motivated, talented peers who will work with you throughout the course, becoming part of your lifelong professional network.

Nathan asked me to run a 3 hour masterclass as part of a Guest lecturer weekend
Media Agency overview – Mat Baxter (Universal McCann)
Social Media workshop – Jess Miller (Goody Two Shoes)
Online video and distribution masterclass – Nick Bolton (Viocorp)
Overview of the media landscape and presentation of the 2012 media outlook – Megan Brownlow (PwC)

Saturday 6th October
1.15pm – 4.30pm
AFTRS, Entertainment Quarter, Fox Studios

Here are my slides – most of the screen grabs click through to video or websites

I started off asking everyone what their content consumption patterns were per month eg films bought in store, online, hours watched of tv free to air, subscription tv hours watched, music bought in store v online v subscription etc.
Not one person was buying film or music physically in retail stores, but everyone was buying or renting or subscribing online.
Interestingly, very little illegal piracy was occurring, and I believe everyone was telling the truth! As one attendee said, ‘its all to easy to buy legally now, and integrates into my media players.’

The other outcome I got out of researching this session was that the monetisation tools for content are really about to become ubiquitous. The Tip Jar from Vimeo to me is a real line in the sand – if the world’s second largest free online video platform provider (Vimeo) can integrate payment, surely YouTube will follow soon, and then there will be pay-per-view embed code sharing functionality enabling the producer to publish within their own website. It’s not the holy grail, there’s still a bit of work to do but it’s a step in the right direction.

I’d done 2 hour workshops before, but doing 3 hours was pretty tiring though I thoroughly enjoyed it. The group asked loads of great questions which required me to keep my concentration levels up, and I have a new found respect for teachers who have to do this all day every day.

Additional files:
AFTRS Bandwidth_Calculator_v2-1
Comscore Local and Global stats slides

Speaking engagement at Viocorp Digital Communication Forum 2012

Viocorp Digital Communication Forum 2012:
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This event is designed to help marketing and communication professionals with creating an online video strategy and assist with preparation of all the elements needed to make their strategy a success. That includes preparing talent internally, creating engaging content and measuring/maximising ROI.

The event (Wed 19th September from 8.30am – 11.30am, MCA Sydney) will be targeting an audience of 120 marketing and internal communication professionals primarily from large enterprise companies in NSW.

AGENDA
8.30am – Registration, networking breakfast

9.00am –Overview: What is the importance of video in your communication strategy? Recent trends, Digital landscape in Australia. Speaker: James Scott, Partner, KPMG

9.20am – Panel: Organisational strategies for effective online video. Speakers: Victoria Doidge, Sydney Opera House; David Bradbury, Allens.

9.50am – Preparing your talent to be video ready – Tips on how to prepare your talent: C level executives, Finance Professionals, Lawyers etc for starring in corporate video.How to write a brief/treatment. Speaker: Nick Bolton, Fever Pitch.

10.05am – Tools for effective online video communication – manage, distribute, syndicate to Social media, measure effectiveness and viewer engagement. Speaker: Richard Hindes, Digital Consultant, Viocorp

10.20am – Break

10.35am – Panel: Video content creation – Cost-effective and innovative ways to generate engaging and regular online video content. Speakers: Ryan Gomes,Corp Technology Services; Dr Avnesh Ratnanesan, Production Party; Nick Bolton, Fever Pitch

nick at viocorp event

10.55am – Panel: Successful use of online video for Internal communication. Case studies of effective organisational-wide communications. Speakers: Rebekah Taka, CGU; Matthew Masci, NAB

11.15am –Case study: Measuring effectiveness and ROI of your online video campaigns – Analytics, conversion rates, ROI. A case study on Supre, presented by Amblique.

Metroscreen DIY Distribution panel

Looking forward to talking on this panel on DIY distribution for Metroscreen

You can view and download the slidedeck here off Slideshare

Will add some thoughts about it after the chat!

Imagine having 3 million people see your film or thousands of people paying to download your content. At the next Metro Screen Connect event you can gather together with three industry experts who have helped many independent film projects, TV concepts and online content find and build audiences.

Come along to Metro Screen to hear from practitioners who have been breaking new ground and making their own rules to engage audiences. From DIY screenings to torrent distribution, find out from the experts what works and what doesn’t and where they see the audience building landscape is heading. What are the alternatives to the traditional distribution paths? How do filmmakers connect to an audience?

Speakers include:

John L Simpson, Titan View Media (The jammed, Men’s Group, 33 Postcards)
Ahmend Salama, Creative Director DLSHS (The Tunnel, Cedar Boys)
Nick Bolton, Viocorp, (Australia’s leading internet broadcaster)
Guest moderator – Dean Francis, writer/director
#metroconnect

David Jones Fashion Show

A big night in the fashionista’s calendar and a big night for Viocorp – the summer launch of the David Jones fashion range. Miranda Kerr flew in especially for it. Viocorp were on hand to live stream the parade direct into David Jones. Last year we streamed it into their Facebook channel.

Production was trickier this year as Arena were present to film it for Foxtel so the camera crews got quite close.

We delivered it cross platform across web, mobile and tablet (see photo below) and very beautiful it looked too – the streaming quality I’m talking about of course.

Mwah mwah darling

Speaking on D.I.Y. distribution

As a result of my presentation to the Sydney Film Festival short film finalists on independent distribution for short films, I have been asked to speak at Metroscreen on DIY distribution.

Imagine having 3 million people see your film or thousands of people paying to download your content. At the next Metro Screen Connect event you can gather together with three industry experts who have helped many independent film projects, TV concepts and online content find and build audiences.

Come along to Metro Screen to hear from practitioners who have been breaking new ground and making their own rules to engage audiences. From DIY screenings to torrent distribution, find out from the experts what works and what doesn’t and where they see the audience building landscape is heading. What are the alternatives to the traditional distribution paths? How do filmmakers connect to an audience?

Speakers include:

John L Simpson, Titan View Media (The Jammed, Men’s Group, 33 Postcards)
Ahmed Salama, Creative Director DLSHS (The Tunnel, Cedar Boys)
Nick Bolton, Viocorp, (Australia’s leading internet broadcaster)
Guest moderator – Dean Francis, writer/director
#metroconnect

Venue: Metro Screen Studio 1
Paddington Town Hall, Cnr Oatley Rd and Oxford St [Oatley Rd entrance, under the Chauvel Cinema], Paddington NSW 2021

When: 6.00 – 8.00pm Wednesday 29th August 2012
Price: $10 plus booking fee

Book here: http://metroscreen.org.au/events/2012/diy-distribution

Temper Trap live stream from Vivid Sydney

Temper Trap was the biggest live stream we did at Vivid this year – over 80,000 uniques watched the stream around the world. I know Sweet Disposition and had come across a few other tracks over the years and generally found them rather predictable and safe. Here’s hoping to be proved wrong!

The gig showcased their new album Trembling Hands and was the first time they had played in Australia for a few years I believe. If soaring stadium anthems are your thing, then Temper Trap dont disappoint. Very tight, with some intriguing tangents, a beautifully unique voice from the lead singer, delivering crowd friendly sing a long choruses, this is a band that really could go all the way. They are supporting Coldplay on their World Tour soon – which says it all really. They will sell bucketloads but a tad too middle of the road for me.

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