Viocorp Digital Communication Forum 2012:
This event is designed to help marketing and communication professionals with creating an online video strategy and assist with preparation of all the elements needed to make their strategy a success. That includes preparing talent internally, creating engaging content and measuring/maximising ROI.
The event (Wed 19th September from 8.30am – 11.30am, MCA Sydney) will be targeting an audience of 120 marketing and internal communication professionals primarily from large enterprise companies in NSW.
8.30am – Registration, networking breakfast
9.00am –Overview: What is the importance of video in your communication strategy? Recent trends, Digital landscape in Australia. Speaker: James Scott, Partner, KPMG
9.20am – Panel: Organisational strategies for effective online video. Speakers: Victoria Doidge, Sydney Opera House; David Bradbury, Allens.
9.50am – Preparing your talent to be video ready – Tips on how to prepare your talent: C level executives, Finance Professionals, Lawyers etc for starring in corporate video.How to write a brief/treatment. Speaker: Nick Bolton, Fever Pitch.
10.05am – Tools for effective online video communication – manage, distribute, syndicate to Social media, measure effectiveness and viewer engagement. Speaker: Richard Hindes, Digital Consultant, Viocorp
10.20am – Break
10.35am – Panel: Video content creation – Cost-effective and innovative ways to generate engaging and regular online video content. Speakers: Ryan Gomes,Corp Technology Services; Dr Avnesh Ratnanesan, Production Party; Nick Bolton, Fever Pitch
10.55am – Panel: Successful use of online video for Internal communication. Case studies of effective organisational-wide communications. Speakers: Rebekah Taka, CGU; Matthew Masci, NAB
11.15am –Case study: Measuring effectiveness and ROI of your online video campaigns – Analytics, conversion rates, ROI. A case study on Supre, presented by Amblique.