Viocorp webcast presentation – Splendour in the Grass and YouTube Symphony Case studies

Last December, I had the privilege of hosting a live webcast from the MCM
at Fox Studios in Sydney discussing cross platform delivery of content.
I was joined by experts from YouTube and Sound Alliance to discuss some of the most effective campaigns of the past year
For example, Splendour in the Grass was live streamed into YouTube, (web, mobile and tablet – see photo below) sponsored by Virgin Mobile. Over 250,000 fans logged into to see sets from Elbow, Coldplay and more

You can watch the webcast to also learn how an Australian YouTube live broadcast set a world record for viewers (YouTube Symphony and 30million viewers!)

Duration 30 Minutes
Start Date Friday 16 December 2011 at 4:49 PM (GMT +11 hours)
Presenter Nick Bolton, Business Development, Media and Entertainment, Viocorp
Panel: Felicity McVay, Strategic Partnerships Manager, Google YouTube
Andrew Walsh, Client Services Director, Sound Alliance
Watch the webcast here

Speaking presentation at ADMA Forum

The ADMA Forum 2011 (Australian Direct Marketing Association) will deliver case study presentations from all corners of industry and with eight diverse marketing streams to choose from. Designed with the multi-channel marketer in mind, you can design your own program to maximise your learning opportunities.

I have been asked to present the video perspective.

What will definitely feature is the case study on our live stream from Splendour in the Grass that was distributed to web, mobile and tablet, for Virgin Mobile.

Here is me being a mac nerd watching it on my mac, ipad and iphone!